How Many Links Do You Need?

How Many Links Do You Need?
By Dan Thies, SEO Research Labs (c) 2006

We all know that link building is an important aspect of SEO.
Most of the websites I look at are reasonably well optimized, at
least in terms of "on page" factors, but they're usually in
terrible shape when it comes to links � both within the website
and within the area of link popularity.

Among my students, one of the most frequently asked questions is
"how many links do I need to get my site ranked better?" At SEO
Research Labs, this question has been the subject of much study,
of course. It's a simple question, but the answer can be
complicated. Fortunately, the answer is usually "a lot less than
you think."

In this article, I'll try to break the question down into
bite-sized pieces, and give you the best answer we have based on
our research and experience. I'll begin with three key concepts,
and then give you some rules of thumb to guide you to your own
answers.

The first idea that you need to understand is that there is more
than one type of link. For our purposes, we can safely divide
links into three main types:

� URL links � where the "anchor text" is the URL of a web
page. For example, "Dan Thies offers a free e-book on SEO
at http://www.seoresearchlabs.com/seo-book.php " These links
increase the general authority & PageRank of a web page.
When the search terms are part of the URL, as in the
example above, then this may contribute to rankings.

� Title & Name links � where the anchor text is the business
name or the title of the web page. For example, a link to
SEO Research Labs (http://www.seoresearchlabs.com ) or Matt
Cutts' blog post confirming a penalty
(http://www.mattcutts.com/blog/confirming-a-penalty ).
These links may contribute to the page's ranking, depending
on the words used.

� Anchor text links � these are links pointing to a specific
page, targeting specific search terms. For example, a link
to my upcoming link building
(http://www.seoresearchlabs.com/link-building.php )
teleclass, specifically targeting "link building" as a
search term. These links may contribute to a page's ranking,
and as a result, "text links" have become a major obsession
in the SEO community.

The second idea is that the location of the links matters.
Again, I'll break this down into three categories:

� Navigational or "Run of Site" links - those links which are
contained within a website's global navigation, and/or
appear on every page of the web site. Individually, these
links are likely to count less than others, because the
search engines are capable of identifying them as
navigation.

� Contextual links � those links which appear in the actual
body or content of a web page � like the links in the
section above. Individually, these links are likely to
count for more than the average link, because search
engines are capable of identifying the content areas of a
page.

� Directory links � those links which appear on links pages,
resource pages, and other pages whose primary purpose is to
link out to other websites. These links are likely to count
for more than navigational links, but their value will be
proportional to the number of links on the page.

The third key concept is that not all links are equal, and
quality matters far more than quantity. Search engines have
varying degrees of trust for links � in fact, some websites may
not be able to pass any authority or reputation at all through
links. Google's Matt Cutts and others have written and spoken
quite clearly about filtering links from websites selling "text
link ads," and told us that 2-way links (link exchanges) are
unlikely to help much with search engine rankings.

These three concepts are important to what I'm about to tell
you, because when you ask "how many links," the answer depends
on what kind of links you're able to create. Linking strategies
that take the search engines' position into account will be more
effective, require less effort, and deliver more predictable
long term results. Relying on one or two tactics is not a linking
strategy.

For a website that isn't ranked well, playing catch-up can take
some time and creativity, but it can be done. If you are in this
position, you may want to take a fairly aggressive approach,
with as many as 30-40% of the links you build containing anchor
text for your most important search terms. It's important not to
be a "one hit wonder," and focus all of your efforts on text
links, especially if you are targeting only a handful of search
terms.

A more conservative approach might involve closer to 10% text
links, and perhaps 90% of the links producing only general
authority (URL and title/name links). With many of my students,
I advocate a broad website promotion strategy that tends to
generate a lot of general links, and a follow-up program
intended to create anchor text links within that larger pool of
links.

So how many links do you need? Well, if you focus on higher
quality links, and keep your text links within a reasonable
proportion to your "general authority" links, we've found the
following rules to be pretty accurate:

� For a top 10 position, your text link count should
outnumber the count of half of the 10 top ranked pages, and
also exceed the count for two-thirds of the top 20 pages.

� For a top 3 position, on average, you will need to have 50%
more text links than were required to crack the top 10,
although in some markets there may be a wide gap between
the top few sites and the rest of the top 10.

These rules are just a guideline, and of course, relying on
outdated tactics like link exchange or "text link ads" may prove
ineffective. In our latest research, we've actually stopped
counting these links altogether in looking at competitors. This
approach has proven just as effective in the 5-6 months we've
been doing it.

When you start to analyze the competition, you'll usually find
that the number of text links you need is fairly low, in
comparison to the number of general authority links you need. If
you worry less about "getting anchor text," and instead look for
ways that you can promote your website, you'll find it a lot
easier. My students usually struggle with this idea, but in the
end, we've always been able to find ways to do (profitable)
promotions that also generate the links we need.

I wish you success.

===
Dan Thies is a well-known writer and teacher on search engine
marketing. He offers consulting
(http://www.seoresearchlabs.com/seo-consulting.php ), training
(http://www.seoresearchlabs.com/seo-training.php ), and coaching
(http://www.seoresearchlabs.com/seo-course.php ) for webmasters,
business owners, SEO/SEM consultants, and other marketing
professionals through his company, SEO Research Labs
(http://www.seoresearchlabs.com/ ). His next online class will be
a link building clinic
(http://www.seoresearchlabs.com/link-building.php ) beginning March 22.
===

posted by Victor Lloyd Smith @ 9:38 AM 0 comments

Security and Compliance: What's Next and What to Do

Ziff Davis Media eSeminars: The Online Seminars Standards

Security and Compliance: What's Next and What to Do
February 27, 2006 @ 2:00 p.m. Eastern/ 11 a.m. Pacific
Duration: 60 minutes

Register & Attend Online
http://ct.eletters.eseminarslive.com/rd/cts?d=187-1369-1-1718-192205-23185-0-0-0-1

If you are unable to attend the live event you may still register and
will receive an e-mail when the on-demand version becomes available.

Event Overview:
There is a constant attack on IT and users from viruses, spyware and phishing. Not only is confidential information at risk, but successful attacks can also lead to regulatory compliance issues and hard losses. These threats continue to get worse and are constantly evolving.

Join us at this informative eSeminar to hear Symantec experts discuss how policy-based automation of security practices can help enforce business policies - reducing costs and ensuring compliance across the organization.

Attend this event to learn:

* About the "Threat Landscape" and how to avoid the mines
* Why even small companies need to know about this
* Which regulations and policies you should be concerned about
* How to reduce costs while ensuring better compliance
* How Policy-based Automation improves network security
* About Symantec's evolving role in enterprise security

Sponsored by Symantec Corp.

Register & Attend Online
http://ct.eletters.eseminarslive.com/rd/cts?d=187-1369-1-1718-192205-23185-0-0-0-1

Please visit www.eSeminarslive.com
for a complete list of upcoming Ziff Davis Internet eSeminars.

If you have already registered for these eSeminars, please ignore this
message. Feel free to pass this e-mail along to other colleagues on
your team who may have an interest in attending the eSeminar above. If
you have problems with your registration, send e-mail to: mailto:eSeminars@ziffdavis.com

Ziff Davis Media 28 East 28 Street New York, NY 10016

posted by Victor Lloyd Smith @ 6:04 PM 0 comments

How Playboy Protects Its Assets

BASELINE CEO: How Playboy Protects Its Assets

Playboy's CEO, Christie Hefner, describes how the media company
protects 50 million photographs, 11 million art images and
other content. Digital asset management is top priority for
Hefner, who has run the Chicago-based corporation for the
last 18 years.

To read more:
http://ct.enews.baselinemag.com/rd/cts?d=189-318-1-15-56373-34777-0-0-0-1
QUESTION: What challenges does your company face in trying
to develop a single digital asset management system? Tell
us at mailto:Baseline@ziffdavis.com

posted by Victor Lloyd Smith @ 5:33 PM 0 comments

Merrill Lynch Builds Web Services Platform

TECHNOLOGY CASE: Merrill Lynch Builds Its Own Web Services
Platform

The firm reinvigorated 420 financial programs on its mainframes,
saving as much as $42 million in application development
along the way.

See:
http://ct.enews.baselinemag.com/rd/cts?d=189-318-1-15-56373-34780-0-0-0-1

QUESTION: What's the biggest headache your tech team can
expect to get from deploying Web services? Let us know at
mailto:Baseline@ziffdavis.com

posted by Victor Lloyd Smith @ 5:32 PM 0 comments

Turning Your Supply Chain into a Value Chain

Turning Your Supply Chain into a Value Chain

BY Chris Anderson

February 21 , 2006

Last week we discussed Competitive Supply Chains composed of your suppliers, you the producer, and your customers. In order to maximize your competitive advantage you need to strengthen your whole supply chain (the extended supply chain) and turn-it into a value chain.

This week we will look at the steps to creating a value chain out of your extended supply chain.

Who Is On Your Extended Supply Chain?

In basic terms, your supply chain consists of your suppliers, your customers and of course, yourself—the producer. Your extended supply chain adds your supplier’s supplier and your customer’s customers to the SIPOC diagram to create your extended supply chain.

Magic of Extended Supply Chains

Why is your extended supply chain so important? Because by understanding the extended supply chain we increase our overall understanding of value, which in turn leads to proactive measures and preventive action.

A supply chain is a series of links. When we focus on the link in front of us then, at best, we can only take a reactive approach to problem solving. But, if we focus on the links farther down the chain then we can increase our reaction time and become proactive. So, to help your supplier react better to your needs, you need to include your supplier’s supplier and introduce your customer to your supplier.

To help your actions as a producer you need to understand what your customer’s customer is doing with your products and help your suppliers to understand them too. Notice this is not about logistics within your supply chain. It is about creating relationships and understanding in order to become more proactive, preventing waste and increasing your supply chain’s reaction time, as a supply chain. Once this happens you will no longer have just a supply chain but a competitive value chain.

Strong Bonds of Value Chains

Converting supply chains into value chains is a powerful strategy. Supply chains consist of weak bonds and can be broken easily by a new supplier. Value chains are made of strong bonds and are harder to break. Price alone is insufficient to break the supply chain. Every supplier is an investment of time and money to build the relationship and strive for continuous process improvement.

How many times have you gotten a lower price from a potential supplier only to find out later that there were a number of “unknown” factors that influenced that price? Once all of the unknowns are known, is the price really lower?

If the price is lower, then do you cut and run from your old supplier or do you work with your old supplier to improve their process to deliver the lower price? After all, you have invested a lot of time with your suppliers, built a solid relationship and you know each other pretty well by now. Starting over with a new supplier is a whole new learning curve.

Building Value Chains

Leading Value chains or proactively managing your supply chain is the future. How do you get started? Here are a few ideas to building your Value Chain:

• Develop a supplier quality manual describing your supply chains requirements.
• Hold a supply chain event to introduce the members to each other.
• Conduct regular supplier audits to provide feedback on the quality systems.
• Meet regularly with your supply chain to discuss preventive actions.
• Meet immediately with your supply chain to discuss corrective actions.
• Provide regular information to your supply chain on how well you’re doing.

This week we have discussed how Extended Supply Chains – composed of your suppliers, your supplier’s supplier, you the producer, your customers, and your customer’s customer – increase yourproactive capabilities. In order to maximize your competitive advantage you need to strengthen your supply chain and bring your extended supply chain together as a value chain.

To learn more about implementing continuous process improvement within your organization attend the next improvement class How to Align a System of People and Processes for Results . Learn How to Create Well-Defined Processes and to document processes. ISO 9000 Quality Auditor classes are forming now for Internal Auditor or Lead Auditor. Call for information on having your own private in-house classes today.

Recent Headlines:

Is Your Supply Chain Competitive?, 2/13/06

Leading Teams, 1/26/06

What Metrics do you Use to Lead?, 1/11/06

Management Leadership for the New Year, 1/4/06

Why do we need ISO 22000:2005?, 12/12/2005

Is our Food Supply Safe?, 12/05/05

Making the Impossible, Possible, 11/23/2005

Iron Law of Layoffs, 11/10/2005

Is Waste (Muda) Preventing you from Working Smarter?, 11/3/2005

posted by Victor Lloyd Smith @ 5:24 PM 0 comments

Best Practices for Managing your IT Projects & Priorities

Best Practices for Managing your IT Projects & Priorities

This executive level white paper from IDC is a must read for IT leaders tackling the strategic and operational challenges of IT/business alignment, off-shoring, outsourcing and regulatory compliance.

http://www.webbuyersguide.com/bguide/Whitepaper/WpDetails.asp?wpId=MjUzMg&category=92

posted by Victor Lloyd Smith @ 5:21 PM 0 comments

Four Warning Signs That May Mean It's Time to Leave

Four Warning Signs That May Mean It's Time to Leave

Maybe it's the size of your paycheck or the company philosophy that doesn't match with yours, but according to The Wall Street Journal, those are two of the four reasons that may be indicators to change jobs, or at least start looking for a new one.

Termed as culture clash in the article, writer Greg Brooks explains how "his entrepreneurial nature was at odds with the collaborative style of his co-workers." The clash may go beyond work-style differences to value differences, such as a company's lack of emphasis on diversity or corporate integrity. Whether it's a disagreement with the modus operandi of the management or a company's value system, if there's constant clashing, there is a good chance you may not be happy until you leave.

http://www.diversityinc.com/members/20021.cfm

posted by Victor Lloyd Smith @ 5:19 PM 0 comments

Bad E-Mails Can Hurt Your Career � Or Boost It

Bad E-Mails Can Hurt Your Career � Or Boost It

Many embarrassing episodes have unfolded via e-mail, some leading to burned bridges and others to the front of the unemployment line. Whether it was a private e-mail errantly sent to colleagues or an ill-advised response sent to a prospective employer, e-mails have a way of killing careers. However, as an article in today's Wall Street Journal points out, some careers actually thrive after a humiliating e-mail.

http://www.diversityinc.com/members/20020.cfm

posted by Victor Lloyd Smith @ 5:19 PM 0 comments

U.N. Environment Program Launches Green Building Initiative

U.N. Environment Program Launches Green Building Initiative

A new international effort to "green" the multi-billion dollar building and construction sector has been launched with some of the biggest names in the business.

http://www.greenerbuildings.com/news_detail.cfm?Page=1&NewsID=30459

posted by Victor Lloyd Smith @ 5:18 PM 0 comments

Photovoltaic System to be a Standard Feature on Hundreds of Victoria Homes

---

Photovoltaic System to be a Standard Feature on Hundreds of Victoria Homes

Victoria Homes, one of Southern California's most-respected and innovative homebuilders, today announced that PowerLight's SunTileT solar electric systems, paired with ConSol's energy efficiency solutions, are to be standard features on hundreds of new home.

http://www.solarbuzz.com/News/NewsNAPR618.htm

posted by Victor Lloyd Smith @ 5:18 PM 0 comments

Bush Administration Pushes Energy Campaign

Bush Administration Pushes Energy Campaign

White House officials wrapped up their efforts this week to promote the President's Advanced Energy Initiative (AEI), a funding and research package the Administration says will help reduce the nation's reliance on foreign sources of energy.

http://renewableenergyaccess.com/rea/news/story?id=44086

posted by Victor Lloyd Smith @ 5:17 PM 0 comments

JPMorgan Chase Draws a Map to End Outages

JPMorgan Chase Draws a Map to End Outages

JPMorgan Chase, which loses money for every second its
servers are down, treated a plague of outages with application
mapping software that could pinpoint problems that were
often shockingly ordinary.

http://ct.enews.cioinsight.com/rd/cts?d=188-307-1-20-22195-39127-0-0-0-1

========
FYI...
Tax Pros has a great tax savings program for your business associates, friends and family. Pass it on.
Get FREE tax services and a financial plan when you join the Wealth Builder Program!
http://www.TaxProsOnline.com/WealthBuilder
========

posted by Victor Lloyd Smith @ 5:17 PM 0 comments

Cheat Sheet: Bypass Phone Systems, Talk to a Human

Cheat Sheet: Bypass Phone Systems, Talk to a Human

Too-often stuck in voice-response Hell, blogger Paul English created a series of sequences that could get him through most systems to talk to an actual human.

http://ct.enews.cioinsight.com/rd/cts?d=188-307-1-20-22195-39133-0-0-0-1

posted by Victor Lloyd Smith @ 5:16 PM 0 comments

Predictions of U.S. IT Job Market Health May be Overstated

Predictions of U.S. IT Job Market Health May be Overstated

One association of computer managers predicts the US IT job
market will continue to outpace the number of IT jobs going
overseas. But the statistics it's based on raise throw doubt on
exactly that question. Also, FBI Delays Latest Attempt to Fix
Its Systems ... Can you Stop Spam With a Tank? ... Building
Municipal Wi-Fi Nets Can Only Benefit Businesses.

http://ct.enews.cioinsight.com/rd/cts?d=188-307-1-20-22195-39145-0-0-0-1

posted by Victor Lloyd Smith @ 5:16 PM 0 comments

Bridging the Gap Between BPM's Promise and Budgeting Realities

Bridging the Gap Between BPM's Promise and Budgeting Realities

Compliance isn't � or shouldn't be � a one-time headache. A successful strategy has two layers: business activities enabled by operational systems, and reporting of those activities via a superimposed business process management (BPM) solution. BPM projects are not easy to get funded, because their real value comes after the application has been written, debugged and deployed. And BPM often shows little immediate user benefit, but in the budgeting process it's compared to systems that do, like CRM. Finally, business and IT managers often can't communicate with each other very well. Business Process Modeling Notation (BPMN) was created to bridge that gap with a set of symbols that can be shared among different technical cultures.

Business Process Management
http://ct.itbusinessedge.com/t?ctl=DA6583:3C3C204

Current headlines:
Emphasizing Process Importance :: Line56.com
http://ct.itbusinessedge.com/t?ctl=DA656E:3C3C204

'The Backdoor' :: SYS-CON Italia
http://ct.itbusinessedge.com/t?ctl=DA6580:3C3C204

Product Meets Process :: Intelligent Enterprise
http://ct.itbusinessedge.com/t?ctl=DA6572:3C3C204

Business Process Management Notation Guides BPM Development :: SDA Asia
http://ct.itbusinessedge.com/t?ctl=DA6583:3C3C204

posted by Victor Lloyd Smith @ 5:15 PM 0 comments

IT Takes Expense Out of Procurement

IT Takes Expense Out of Procurement

Companies that use IT effectively for procuring goods
and services can save big bucks, according to The Hackett
Group. Some systems can lower costs by 20 percent. Lorraine
Cosgrove Ware provides an overview.

http://www.cio.com/go/index.html?ID=10366&PMID=51761558&s=2&f=1

posted by Victor Lloyd Smith @ 5:15 PM 0 comments

How to Save an Airline

How to Save an Airline

Joe Beery, CIO of the new US Airways after the merger
with America West, has three big hurdles to overcome.
His success is predicated on keeping processes and
applications simple - and cutting $100 million in IT costs.
Find out how he plans to succeed.

http://www.cio.com/go/index.html?ID=10362&PMID=51761558&s=2&f=1

Also, CIO looks at the combination of causes that are
squeezing the fun and profit out of flying.

http://www.cio.com/go/index.html?ID=10363&PMID=51761558&s=2&f=1

posted by Victor Lloyd Smith @ 5:14 PM 0 comments

The Three Principles of HTML Code Optimization

The Three Principles of HTML Code Optimization

Just like spring cleaning a house, the html code of your web pages should get periodic cleaning as well. Over time, as changes and updates are made to a web page, the code can become littered with unnecessary clutter, slowing down page load times and hurting the efficiency of your web page. Cluttered html can also seriously impact your search engine ranking.

http://www.sitepronews.com/archives/2006/feb/22prt.html

posted by Victor Lloyd Smith @ 5:14 PM 0 comments

Find a better job without really trying

Find a better job without really trying

If you recoil from networking events and never get around to putting out feelers, congratulations! You're the ideal candidate for a terrific new job. In human-resources lingo, you're a "passive" prospect -- and a hot commodity these days because employers know that top workers may not be actively looking around.

So-called passive recruiting isn't new, of course. It's what executive recruiters have always done. But the tactic is increasingly being used for positions lower down the corporate ladder, a trend being facilitated by giant databases of employment data gleaned from publicly available sources. Companies use all of this info to sift for high-quality passive prospects.

The industry leader, ZoomInfo in Waltham, Mass., has 27 million profiles in its database. You're probably in there. And if you aren't, you should be. More than a fifth of the Fortune 500 companies, including Pfizer, Sony and Microsoft, use these outfits as part of their recruiting process. "It's a great hiring tool," says Suzanne Villar of Alliance Enterprise Group, a Louisiana recruiting firm. "I can get detailed results based on all sorts of search criteria, so it's easy to come up with a pool of potential candidates."

Career Center
http://www.bizanalyst.net/Careers

posted by Victor Lloyd Smith @ 5:13 PM 0 comments

Wondering if you should refinance?

Wondering if you should refinance?

If you've ever considered refinancing your current high-interest mortgage to take advantage of lower rates, then ask yourself this important question: "How long do I intend to stay in this house?" Refinancing is a good idea if you intend to stay long enough to make refinance fees worthwhile.

Usually, it takes a minimum of three years to fully realize the savings from a lower interest rate, given the costs of the refinancing. However, you may find that you can recoup the refinancing costs in a shorter time, if you choose to refinance a loan that is only 1.5 percentage points higher than the current rate.*
*Depending on rate and terms.

Call for a free quote: 866-TAX-7755
Emial: Mortgages@TaxProsOnline.com
Web: www.TaxProsOnline.com

posted by Victor Lloyd Smith @ 5:13 PM 0 comments

The Underground Labor Force Is Rising To The Surface

The Underground Labor Force Is Rising To The Surface

Illegal immigrants constitute a large and growing force in the political, economic, and
investment spheres in the United States. The size of this extra-legal segment of the
population is significantly understated because the official U.S. Census does not capture
the total number of illegal immigrants. In turn, the growth of the underground work force
is increasingly concealing the economic impact of this below-market labor supply. Our
research has identified significant evidence that the census estimates of undocumented
immigrants may be capturing as little as half of the total undocumented population. This
gross undercounting is a serious accounting issue, which could ultimately lead to
government policy errors in the future.

Read full report
http://bsamonline.com/pdfs/underground_labor_force.pdf

posted by Victor Lloyd Smith @ 5:12 PM 0 comments

Jobs: Resume Submission Invitation: York Solutions (IT, DBA,Technology)

posted by Victor Lloyd Smith @ 5:07 PM 0 comments

More info about Benjamin Bloom's Taxonomy and Thurgood Marshall (REVISED SEARCH)

We have some great information on your research topic: Benjamin Bloom's Taxonomy and Thurgood Marshall.
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posted by Victor Lloyd Smith @ 5:38 PM 0 comments

Technology, Manufacturing, and Market Trends in the U.S. and International Photovoltaics Industry (Solar Enegry)

Technology, Manufacturing, and Market Trends in the U.S. and International Photovoltaics Industry

At the heart of these corporate entities are firms that were originally founded as U.S. corporations: Arco Solar, Mobil Solar, and Solarex, respectively. About 11 percent of PV shipments from the United States in 1997 were attributable to manufacturing capacity at Solec International and United Solar Systems Corporation (USSC),

http://www.eia.doe.gov/cneaf/solar.renewables/rea_issues/solar.html

posted by Victor Lloyd Smith @ 11:15 AM 0 comments

Another solar energy breakthrough

February 23, 2006

Dear reader:

As I write this, Green Chip editor Jeff Siegel is on a plane flying back
from Las Vegas, where he attended the 2006 National Ethanol Conference.
I've been in constant contact with Jeff during his trip, and he tells me
that this year's conference was blockbuster because it came on the heels
of President Bush's renewable energy road show to Wisconsin and
Michigan.

I don't know if you've had a chance to review Bush's comments during his
whirlwind tour, but here are some of the highlights:

"Less than half the crude oil used by refineries is produced in
the United States, while 60% comes from foreign nations, Bush said
during the first stop on his two-day trip to talk about energy.

Some of these foreign suppliers have 'unstable' governments that
have fundamental differences with America", he said.

"It creates a national security issue and we're held hostage for
energy by foreign nations that may not like us."

Now here's the steak to go along with the sizzle:

"Roof makers will one day be able to make a solar roof that
protects you from the elements and at the same time powers your house.
'The vision is this - that technology will become so efficient that
you'll become a little power generator in your home, and if you don't
use the energy you generate, you'll be able to feed it back into the
electricity grid."

When I read that I knew we had hit a grand slam homerun. You see, this
is exactly what Jeff has been talking about for months. And one of the
companies he's been recommending to his readers is knee-deep in this
technology. In fact, the company's breakthrough invention won the World
Technology Award for 2005.

And even though this company is still tiny - trading at a market cap of
just $150 million - it already finds itself among a distinguished crowd
of heavyweight corporations.

Other previous recipients of the World Technology Award include IBM,
Qualcomm and Apple.

In fact, most of the previous recipients of this major award have gone
on to earn their shareholders profits in excess of 1,000%. And this tiny
company is on a similar path. Jeff recommended this company's stock to
his readers last October... and they're already up 219%!

Please take a moment to read Jeff's report. He believes this stock will
gain at least 700% more in the next few years.

Warm regards,

Brian Hicks
Publisher, Green Chip Stocks

You see, the company has developed a glass window that acts like a solar
panel. The window captures sunlight then quickly converts it into
energy.

Whether it's your home or a 40-story skyscraper, this window can heat or
cool the building!

The company is incredibly small... trading for a market capitalization
of just $150 million. But I think it'll be a billion dollar company
within 3 years.

Dear reader:

A tiny high-tech company in California just unlocked one of the largest
sources of energy anywhere on Earth.

To give you an idea how much energy is at this company's fingertips, its
systems could eventually capture more energy in a single year than Saudi
Arabia will produce in the next 50 years!

The breakthrough is something called a solar window.

A "solar window" looks like a regular window you'd see in a typical
office building. In fact, you can't tell the difference between the two.

Except there's one huge difference. The solar window, which won the 2005
World Technology Award, contains tiny solar film that captures sunlight,
converts it into energy, and uses the energy to heat or cool your room.

Even though this company is tiny - trading at a market cap of just $150
million - it already finds itself among a distinguished crowd of
heavyweight corporations.

Other previous recipients of the World Technology Award include IBM,
Qualcomm and Apple.

In fact, most of the previous recipients of this major award have gone
on to earn their shareholders profits in excess of 1,000%. And this tiny
company is on a similar path. I recommended this company's stock to my
readers last October.. and we're already up 219%!

That's 219% in just 5 months! But the gains in this stock are just
getting started.

That's because the company's invention is blockbuster, and could
literally change the way we use energy forever.

The Birth of a New Industry: Endless Energy

Many think this window will single-handedly transform the energy market,
making electric utility companies nearly obsolete... similar to what the
PC and Windows did to typewriter companies like Brother and Smith
Corona.

Jeff Siegel is the managing editor of Green Chip Stocks, an investment
advisory service that has had stunning success in 2005 with portfolio
returns of over 40% for the year. His portfolio has surged into the new
year and is now sitting on gains of over 64.5%. Jeff focuses on stocks
in the emerging and lucrative renewable energy and organic food
industries.

Jeff is a new breed of investor. Part entrepreneur, part Renaissance
man, Jeff is an accomplished musician and writer, having recorded and
performed all over the world - from London to Rome to New York. He was
even called upon to score part of the latest Exorcist prequel.

From 1994 to 2001, Jeff worked for one of the largest financial
newsletter publishers in the world, Agora.

In the past 4 years, he traveled across America searching for
mega-trends that'll usher in a new generation of wealth.

Once a week in Green Chip Stocks, Jeff highlights investment
opportunities in the fast-growing "Green" market.
I don't know if that'll happen or not. But I do know this.

The company's stock has and will continue to go ballistic.

I'm predicting that it'll increase in value by 792% over the next 3
years. To achieve that gain, all the stock has to do is rally to $10.

You see, this stock is tiny, trading for $1.12 a share. And it's
completely under Wall Street's radar.

But that's changing. And changing fast.

Wall Street is tripping over itself trying to find new and promising
alternative energy stocks to invest in.

And the reason is simple: Profits!

Solar Energy Stocks are Producing HUGE Gains!

_____

Company 1/5/04
Price 01/19/06
Price % Gain
Evergreen Solar $1.80 $14.00 777%
DayStar Tech. $2.40 $13.99 583%
Spire Corp $4.65 $9.23 198%
ECD (ENER) $9.35 $54.36 581%
Solar-Fabrik $3.30 $12.90 391%

Not only are alternative energy stocks red-hot right now, posting an
average annual gain of more than 40% since 2003...but these companies
represent the next generation of energy.

It's the future. Plain and simple.

To give you an example, Sun Power went IPO in late November 2005.

By all comparisons, Sun Power is your run-of-the-mill solar energy
company, selling pretty standard solar panels.

But you wouldn't know it by the hype surrounding its public offering.

Analysts originally predicted that Sun Power's stock would open
somewhere between $12 and $14 a share. But on the morning of November
17, shares of Sun Power opened at $25 a share... and never looked back,
closing the day above $27 a share.

Sun Power now commands a market cap of $1.6 BILLION and has traded as
high as $40.75 a share.

Share the Wealth

With the solar energy industry booming, there's been a trickle-down
effect too. Any company directly or indirectly connected to solar is
benefitting.

Take MEMC Electronic Materials, for example - a global supplier of
silicon wafer technology for the solar industry.

Its stock has soared in value... going from $1.75 in 2001 to a high
today of $32.27. That's a gain of 1,744%.

With gains like that, investors are making a fortune investing in
alternative energy stocks.

That's why I'm so bullish on my tiny $1.12 solar window stock. It's next
in line for blockbuster gains.

I'm predicting that every $10,000 invested will turn into $146,300
within 3 years. Sounds too good to be true, but one of my stocks has
gone from 22� in 2001 to over $4 this year.

Likewise, I think this new solar window stock will hit $10... and then
maybe into double-digits.

And I want you to understand that I've already recommended this stock to
my members. We purchased this stock at $0.36 a share. Listen to how
excited they are...

"Jeff,
In an era of being tougher and tougher to find undervalued
conventional energy plays you are a breath of fresh air. Sitting on good
profits from *CENSORED* (145%), Planet Organic (doubled original
investment, sold, and bought back in at $1.99), and *CENSORED* (30%). I
don't know where you find them, but please keep it up."
-Ryan

"Dear Jeff,

Re: *CENSORED*. I bought this stock at 10\24\05 with a purchase
price of $ 0.37. I am trading now for 21 years in stocks. I never had
such a huge profit in 3 month in my portfolio. So, you will understand I
am very happy, that I have a subscription of your letter, also with the
other stocks.

I wish you all the best in 2006 in health and trading. I will be
looking forward with trust for the next latest recommendations. Best
regards." -Leo

"Hi Jeff,
Just thought I'd reply to your recent request, and let you know
that I bought *CENSORED* on your recommendation at .80, so as of today
(less than 2 weeks later!) I'm up 80%. Just wish I'd been a subscriber
earlier! Looking forward to more recommendations from you." -S.F.

"Hello Jeff,
Was reading you letter this morning and thought I would drop you
a line. Up 163% on *CENSORED*! Bought in at .57 a share. My deepest and
darkest regret.....I didn't mortgage the house! Thanks for the work!"
-M.P.

"Hi Jeff,
I will say that I was never much a believer in "penny stocks"
but between Green Chip, Pure Energy & Secret Stocks, I am now a true
believer. So far I am ahead $41,610 in Planet Organic plus $45,795 in
*CENSORED* for a total of $97,405. Keep up the great work and keep the
suggestions coming. Planet Organic bought @ $1.6728 us/share and
*CENSORED* @ $0.5241 us/share. Thank You." -T. L., CA

In a minute, I'll tell you how to get a piece of the action. But first,
let me tell you why...

You Must Erase "Alternative" from Alternative Energy

Let me dispel a myth. "Alternative" - as in alternative energy - is no
longer "alternative" anymore. It's mainstream.

Check this out:

In the past 12 months, FedEx, Staples, the Timberland Co., and corporate
behemoth Wal-Mart have begun installing solar panels at their stores and
facilities.

Now listen, I don't want you to be disillusioned. These companies aren't
installing solar panels because they've suddenly become concerned about
global warming.

No, they've installed solar panels because it'll reduce their electric
bills by as much as 60% each month.

That's what's driving the boom in solar energy.

But it's a boom that hasn't caught on with John Q. Investor just yet.

In fact, the ordinary investor doesn't have a clue about the potential
in these stocks. Let me explain...

I recently attended The Solar Power Conference and Expo in Washington,
D.C.

It's one of the largest, most influential future and clean energy
conferences in America, where policymakers and leaders in the energy
industries learn about the latest in solar technologies.

It was there that I had an epiphany.

You see while attending a press conference with Senator Lamar Alexander
(chairman of the subcommittee on energy) and three of the most powerful
CEOs in the solar industry, I made an important and profitable discovery
- one that has already made some investors a lot of money!

On that Friday afternoon, in a makeshift pressroom in the basement of
the Hyatt Regency hotel, only eight journalists were meticulously taking
notes.

Eight journalists! That's it!!!

This was the same day that natural gas was trading for $15.21... a near
record high.

That's when I realized the average investor is still clueless as to just
how lucrative this market is.

But that's okay. Because while these guys sleep on what is already
shaping up to be one of the most profitable markets of the 21st Century
- a group of savvy investors are making a fortune in solar.

In fact, the solar manufacturer that I'm going to tell you about today
has already delivered gains of more than 480% in the past six months.
But I'm expecting even more gains in the next 6 months.

And it's all going to start the first day the mercury drops below 20
degrees Fahrenheit - and stays there for more than a week.

I'll tell you why.

But first, let me show you why, of all the publicly-traded solar
companies - this is the company that could soon dominate the solar
energy market.

$40 to 50 billion in revenue by 2010

When most people think about solar, they envision photovoltaic devices
(PV). This is what a typical photovoltaic installation looks like:

Now during the energy crisis of the 1970s, serious interest in solar
technology took hold in the U.S. But due to prohibitive prices, large
scale applications were nearly impossible.

However, in 2005, with oil trading at $60 a barrel, interest in solar
has returned. Only this time, PV is cost-effective.

In 1976, the average selling price per watt was about $100. Today it's
significantly less. Take a look:

With such a drastic reduction in price, coupled with the ever-increasing
price of oil, it's no wonder that both residential and industrial
consumers are starting to flock towards solar alternatives.

In fact, since 2001, the global photovoltaic market has averaged a 40%
annual growth. And this year alone, PV production is expected to reach
1.5 gigawatts.

Representing approximately $11 billion in revenue...that's double its
level in 2003.

By 2010, analysts estimate global PV manufacturing sufficient enough to
meet 1/3 of new U.S. electric demand annually - representing $40 to 50
billion in revenue!

There's no doubt PV business is booming.

Mother Nature is Bullish on Solar!

Something very important is going to happen this winter that's going to
push the renewable energies markets to new heights - especially solar!

This winter, Americans will pay nearly twice as much as they paid last
year on heating bills.

And mark my words, when the first real nasty cold snap forces consumers
(especially business owners) to force their thermostats past 70 - the
market is going to warm up to solar...fast!

Here's why...

Evergreen = Ever Profits

Evergreen Solar is one of the more successful solar energy companies in
the market today.

I recommended the stock several weeks ago to my Green Chip members.
We're already up 60%.

But here's why Evergreen has been so successful! Look at the revenue
growth the company has experienced:

Since the beginning of the year, the solar industry (and more
importantly, our solar window manufacturer) has hit new highs every time
Mother Nature reminded us who's boss.

This past summer for example, Arizona had record peak usage and almost
maxed out capacity when the state endured record-breaking temperatures
of as much as 108 degrees Fahrenheit.

This is also when this particular company's stock price rose 113%.

And only a few days after hurricane Katrina ripped New Orleans to shreds
(and devoured its electrical grid), our solar window stock price shot up
another 94%.

Of course, these are two examples where Mother Nature's impact on energy
supplies was relatively short-lived.

It will be a cold and hard wake-up call for most of the country when
they finally realize that natural gas and fossil fuels are no longer
cheap and abundant. And the reality of renewable energy is going to take
hold stronger than ever before.

And that's the one you can read all about in my special report, Endless
Energy

In this report I outline why the solar industry is poised for a
breakthrough year - and more importantly, the $1.12 solar glass copmany
that stands to profit more than any other solar manufacturer on the
planet.

Even against industry giants like Sharp, Kyocera and BP Solar!

But you have to act fast.

We are literally only weeks away from the launch of the most impressive
renewable energy bull market that the industry has ever seen. On July
29th, 2005, Congress passed historic energy legislation that allowed for
a 30% solar energy investment tax credit (ITC) for two years, starting
in 2006.
The Green Chip Stocks renewable energy portfolio is unstoppable. Just
look at these gains:

Stock #1 95%
Stock #2 30%
Stock #3 212%
Stock #4 15%
Stock #5 33%
Stock #6 136%
Stock #7 -5%
Stock #8 138%
Stock #9 -19%
Stock #10 -8%
Stock #11 62%
Stock #12 9%
Stock #13 62%
Stock #14 211%
Stock #15 -2%

However, during this next congressional session, Senator Lamar Alexander
is planning to introduce legislation to extend this tax credit to six
years. And since those on Capital Hill aren't going to want to vote
against a tax credit this close to congressional elections, the outlook
for an increased ITC commitment is hopeful.

And that's why I want you to buy this $1.12 solar energy window stock
right now, before it goes up any further.

A Solar Window in Every Home

Now I want you to listen to me very closely, because this is where this
company is going to make the bulk of its money.

By 2010, another 38 million buildings are projected to be constructed.

Of that 38 million, at least 40% are expected to integrate some type of
renewable energy in construction and design, according to industry
experts.

Building Green = Solar Opportunities

A significant component of the green building industry is photovoltaics.

More specifically - Building Integrated Photovoltaics (BIPV).

BIPV integrates the process for energy generation technology into
building design and materials.

With BIPV, solar power elements actually become part of the building.

Industry experts agree that the use of BIPV technologies could provide
the greatest opportunity for rapid and wide scale adoption of solar
technologies. Which will essentially help lead to overall growth in the
PV market.

One of the major players in the BIPV game right now is Sharp
Corporation.

Sharp is the biggest manufacturer in the world of integrated solar
roofing panels.

Both aesthetically pleasing and completely functional, here's an example
of what a typical integrated solar roofing panel looks like:

As you can see, the solar panels actually become a part of the
construction, as opposed to something added on later.

But BIPV isn't just limited to roof tiles.

In fact, probably the one segment with more potential than anything else
in the BIPV market is glass. Solar Glass to be exact.

Window to the future

Since the inception of the modern photovoltaics industry, the primary
industry goals have focused on improving the efficiency of solar cells
while placing much less effort into the design of new form factors and
applications.

However, the company I'm going to tell you about in my report, Endless
Energy, believes that the application of solar cell technology may, in
many ways, provide more value and return than simply striving to improve
efficiencies alone.

In other words, the greatest efficiency gains may lie in how and where
we use solar technologies and how these applications promote wide scale
use.

Management at this solar window company believe that the wide scale use
of architectural glass as a power-generating platform will make solar
energy economically feasible and provide an opportunity for the solar
energy market to explode.

And it is this premise that provides the backbone of the company's Solar
Glass technology.

The company focuses on the development of very thin, semi-transparent
coatings and films that create large area monolithic solar cell
structures that you can see through. This semi-transparency makes Solar
Glass glazing desirable for placing over glass, plastics, and other
see-through
structures.

(The company is currently working to commercialize patented, large area
cell manufacturing processes for thin film flexible plastics.)

You see, Solar Glass represents a new breed of solar cell design that
balances solar cell efficiencies and manufacturing costs with broad
applications.

And though the Solar Glass solar cells do operate at only 50% the
efficiency of conventional opaque amorphous solar cells - they cost as
little as 25% to produce.

Today, the use of architectural glass and transparent plastics in the
design and construction of commercial and industrial facilities is
staggering in scope.

The world-wide markets for these glass and laminates reaches into the
hundreds of billions. Energy producing Solar Glass glazing applied to
the transparent surfaces of these commercial and industrial buildings
provides the opportunity for substantial benefits as a competitive
alternative to non-energy producing coatings and glazing. The electrical
power generated can be used to run building systems and reduce
dependency on grid-based power supplies.

Builders and manufacturers of building products already use glass,
plastic and other materials. So they may be especially attracted to the
economic benefits of using the same materials to produce energy while
continuing to function as window, display or facade surfaces.

Moving along with the tremendous growth rate of the solar industry, this
tiny company has kept pace.

Take a look:

And with the increasing love affair solar is having with new,
cost-efficient PV technologies, coupled with the outlook for green
building growth, this stock is in a perfect position to take the lead in
low-cost BIPV.

That's why I want to offer you my latest report, Endless Energy,
completely free of charge when you become a member to my cutting edge
investment service, Green Chip Stocks.

Let me explain...

Welcome to Green Chip Stocks

Green Chip Stocks represent the most important stocks traded today, for
one simple reason - these are the stocks that will be the catalyst for
the first real profit trend of the 21st century.

A profit trend that is already worth more than $30 billion in its
infancy!!!

Grabbing your share now is like getting a piece of the automobile market
back in 1908. And I don't mean just Ford either. I'm talking about the
market as a whole. Oil, rubber tires, road construction, etc.

And here's why...

Turning the Green Movement into Mountains of Greenbacks

Let me introduce myself. My name is Jeff Siegel.

I worked for one of the nation's largest financial publishers between
1994 to 2001, studying the financial markets from some of the top
investment minds in the world.

For the past 4 years, I've been traveling the world investigating the
state and the future of energy.

My travels took me to Rome to London to New York... and everywhere in
between.

Now, when I worked with some of the top investment minds in the biz,
they taught me that the time to invest in a stock or industry, is when
nobody is talking about it. You sell it when everybody is talking about
it.

And that's why I'm writing to you today.

I have a report I want to give you for joining my investment service,
Green Chip Stocks.

The report is Endless Energy: And the $1.12 Stock That'll Bring it to
Every Home.

This report features my favorite energy stock, the company that created
the solar window and won the 2005 World Technology Award.

Trading for $1.12 a share, I think this stock is a blockbuster... and
could return well over 700% in the coming years.

Simply fill out your membership form, and I'll immediately send you a
username and password that'll give you access to the report.

Plus, when you join Green Chip Stocks, you'll be entitled to receive my
members-only weekly letter, which updates you on current positions and
alerts you to new stocks I'm recommending.

So, you get the report Endless Energy, plus 52 issues of Green Chip
Stocks.

Not a bad deal... for just $199 a year. That's right, you get a full
year of Green Chip Stocks for only $199.

Think about that, each issue of Green Chip Stocks costs you just $3.83.
For that, you get my exclusive analysis of the more than $30 billion a
year "alternative" energy market. But remember, it's no longer
alternative. It's mainstream.

Don't wait.

Three months ago, Sun Power went public... and that has brought a lot of
investor attention to this emerging and booming industry.

Get it now while it's still trading at a little more than a buck.

Sincerely,

Jeff Siegel

http://wealthdailymail.com/cntdir.asp?num=467

P.S. - Become a member today, and I'll also throw in my special report,
"Renewable Profits Left Unattended." This report highlights 5 of the
most profitable and undervalued renewable energy stocks in the market
today. From industrial solar applications to next-generation hybrid
technology to a global geothermal company that's just landed one of the
most lucrative renewable energy contracts in India - these are the
companies Wall Street will be pumping up tomorrow. But you can read
about them right now!
http://wealthdailymail.com/cntdir.asp?num=467

posted by Victor Lloyd Smith @ 11:15 AM 0 comments

XsunX Named 2005 World Technology Award Winner (OTCBB:XSNX)

XsunX Named 2005 World Technology Award Winner (OTCBB:XSNX)
Company Captures First Place in Energy Category at Gala Event in San Francisco
ALISO VIEJO, Calif., Nov. 17, 2005 (PRIMEZONE) -- XsunX, Inc. (OTCBB:XSNX), developer of Power Glass(r) -- an innovative solar technology that allows glass windows to produce electricity from the power of the sun, announced today the company was named a 2005 World Technology Award winner in the energy category.

CONTACT: XsunX, Inc.
Media Relations
(949) 330-8060

http://www.primezone.com/newsroom/news.html?d=89983

posted by Victor Lloyd Smith @ 11:13 AM 0 comments

The 2006 MIT Information Technology Conference

The 2006 MIT Information Technology Conference
(The MIT Industrial Liaison Program)

This annual briefing on significant new IT initiatives at MIT focuses on next-generation computing and wireless technologies. Led by key MIT faculty and research scientists, you'll learn about technologies and IT strategies that will revolutionize business in the years to come, including: developments in creating lower-cost, easier-to-use defenses against fraudulent e-mail and web sites; MIT's new approach for drastically improving the throughput of dense wireless networks; how CIOs are making the most of IT ROI, and more.
(One-and-a-half days, on the MIT campus.)

http://www.ilp.execseminars.com/index.php?seminar=itc

posted by Victor Lloyd Smith @ 9:41 AM 0 comments

The 2006 MIT Innovations in Management Conference

The 2006 MIT Innovations in Management Conference
(MIT Sloan School of Management, with the MIT Industrial Liaison Program)

In today's global environment, which is the better business model:
products or services? How are competitive firms thinking strategically about global product development? How can you make the most of distributed talent by using open global sources of knowledge to solve your most difficult scientific problems? Learn about these management innovations and more at MIT's annual executive briefing on the convergence of technology, globalization and innovative corporate strategy. (One-and-a-half days, on the MIT campus.)

http://www.ilp.execseminars.com/index.php?seminar=dit

posted by Victor Lloyd Smith @ 9:37 AM 0 comments

Moving into a New Leadership Role

Moving into a New Leadership Role
(Programs on Leadership for Senior Executives)

Your actions during the first six months of a new executive role largely determine whether you will succeed or fail. Unfortunately, most leaders have no formal training in managing job transitions or in building leadership momentum. In this new 2-day workshop, former Harvard Business School professor and author Michael Watkins details how to quickly identify the critical business challenges, relationships and priorities you must address in order to succeed. (2 days, in Cambridge, MA)

http://www.cmr.execseminars.com/index.php?seminar=mlr

posted by Victor Lloyd Smith @ 9:36 AM 0 comments

MIT: Earn an MIT Sloan Executive Certificate

Earn an MIT Sloan Executive Certificate
(The MIT Sloan School of Management)

Senior general and technical managers can now earn special MIT Sloan Executive Certificates in three key areas of management practice:
"Management and Leadership", "Strategy and Innovation", and "Technology, Operations and Value Chain Management." To qualify, you must complete four executive education courses within four years, including specified programs from the certificate track you select.

http://mitsloan.mit.edu/execed/epp/certificate.php

posted by Victor Lloyd Smith @ 9:35 AM 0 comments

Harvard Law School: After the Handshake

After the Handshake
(Program on Negotiation at Harvard Law School)

One of the biggest frustrations in labor negotiations -- for both sides --is the lack of follow-through after a new agreement has been reached.
How do you deliver the results labor and management expect -- and uncover new opportunities to enhance productivity, job security, organizational goals, and more -- in the process? An intensive, practical, two-day conference for corporate and union leadership.
(2 days, in Cambridge, MA)

http://www.pon.execseminars.com/index.php?seminar=lr2

posted by Victor Lloyd Smith @ 9:33 AM 0 comments

Harvard Law School: The Program on Technology Negotiation

The Program on Technology Negotiation
(Program on Negotiation at Harvard Law School)

Conventional negotiation strategies aren't sufficient when you're trying to structure joint technology ventures, control intellectual property, manage technology costs and performance, or cope with differing levels of technological understanding. This innovative program offers a ground-breaking approach to managing the complexity, uncertainty and psychological challenges of technology-centered negotiations. (2 days, in Cambridge, MA)

http://www.pon.execseminars.com/index.php?seminar=tn

posted by Victor Lloyd Smith @ 9:33 AM 0 comments

Messaging Security & Compliance for Healthcare and Financial Services

Messaging Security & Compliance for Healthcare and Financial Services
February 28, 2006 @ 2:00 p.m. Eastern/ 11:00 a.m. Pacific
Duration: 30 minutes

Register & Attend Online
http://ct.enews.eweek.com/rd/cts?d=186-3229-17-267-16222-378525-0-0-0-1
If you are unable to attend the live event you may still register and
will receive an e-mail when the on-demand version becomes available.

Event Overview:
As email has become the preferred medium for business communications and
the "de facto" enterprise filing system, email has also become a
significant source of risk for healthcare and financial organizations
concerned with protecting customer privacy and ensuring compliance with
regulations such as HIPAA, the Gramm-Leach-Bliley Act and CA SB-1386 .
More than ever, healthcare and financial organizations require
comprehensive, easy-to-deploy solutions for protecting private data
within the email system and enabling secure, encrypted communications
with business partners and customers - a proposition that is easier said
than done.

Join this live, interactive eSeminar sponsored by Proofpoint and learn:

* The impact of privacy regulations such as HIPAA and GLBA on your
company's email security policies
* Best practices and strategies for protecting customer privacy in
messaging systems including email, web and FTP
* Best practices in securing perimeter messaging infrastructure to
reduce system breaches
* Advances in policy-based encryption technologies that make it easy
to transmit private customer information and other sensitive
material via email - in a secure and compliant way

Featured Speakers:
Andres Kohn, Vice President, Product Management - Proofpoint, Inc.
Frank Derfler, VP, Market Experts Group - Ziff Davis Media

Sponsored by Proofpoint, Inc.

Register & Attend Online
http://ct.enews.eweek.com/rd/cts?d=186-3229-17-267-16222-378525-0-0-0-1

Please visit www.eSeminarslive.com
for a complete list of upcoming Ziff Davis Internet eSeminars.

posted by Victor Lloyd Smith @ 1:57 PM 0 comments

Coaching for Results

Coaching for Results (CD-ROM).

The real stars in any organization are those managers who can draw the best performance out of others--as well as themselves. The Essential Coaching Collection from Harvard Business School Publishing will give you the tactical advice and real-world practice you need to develop the coaching techniques that deliver positive results for your team, your organization, and yourself.


Through interactive role play, expert guidance, and activities for immediate application at work, this hands-on program shows you how to observe, listen, and question to gain understanding, give feedback, and involve others in the process.


Harvard Business Essentials: Coaching and Mentoring (Paperback).
This essential volume provides comprehensive advice on how to approach specific mentoring challenges, improve listening skills, and help your employees achieve their goals.

Order your collection today--and learn how to dramatically enhance your team's performance.
http://hbsp.ed10.net/h/JEKS5/JEKS3/XL/A7QPTW

posted by Victor Lloyd Smith @ 1:54 PM 0 comments

Jobs: Seeking Staff Internal Auditor

Hi, It's Kendal again. Careers On The Move has just received a position
for a Staff Internal Auditor. The job description is listed below for
your review.

Interested and Qualified candidates should submit their resume to
Postings@CareersOnTheMove.com
with the position they are applying for in the subject line. Also,
please feel free to refer any friends who may be qualified.

Thank you for all your wonderful responses and referrals, keep them
coming!

Best Regards,

Kendal Ridgeway
Junior Recruiter
Postings@CareersOnTheMove.com

Position: Staff Internal Auditor

Location: Albany NY

Salary: $85,000-$150,000 Salary

Responsibilities:

Major responsibilities include:
- Assist in the planning and execution of financial and operational
audits to determine:
- Effective/efficient internal operational and financial processes
- Compliance with applicable policies and procedures, laws and
regulations
- Reliability of financial reporting
- Effective safeguarding of company assets

- Assist with all activities related to Sarbanes-Oxley 404 certification
including:
- Control documentation and design
- Review and assessment of management`s self-testing of controls
- Ensure appropriate corrective action and timely remediation of
deficiencies
- Heavy interaction with the external auditor
- SAS 70 Reviews, IT audits, tests of COSO and spreadsheet controls

- Participate in quarterly reviews of divisional financial statements

- Preparation of audit reports and development of audit programs
- Develop recommendations to improve controls, enhance business
processes and identify operational improvements
- Ability to work independently or as part of a team

Qualifications:

- Bachelors Degree in Accounting or Finance
- CPA, CIA certificate preferred, MBA a plus
- 2 - 3 years experience in corporate internal audit, business process
consulting, and/or public accounting
- Excellent oral and written communication skills
- Strong analytical skills
- Knowledge of Sarbanes-Oxley Act, Section 404
- Knowledge of COSO Integrated Framework - Internal Control
- Knowledge of Generally Accepted Accounting Principles (GAAP),
Generally Accepted Auditing Standards (GAAS), and the - Standards for
the Professional Practice of Internal Auditing
- Excellent organizational skills including the ability to work within
tight deadlines and prioritize multiple assignments
- Proficient in use of Microsoft Office applications, Visio
- Ability to travel 55 - 60% both domestic and international
- Foreign language skills (French, German, Chinese) desirable

===

Referred By: Victor Smith
Email: victor7@bizanalyst.net

posted by Victor Lloyd Smith @ 1:24 PM 0 comments

Why Your Website Needs Inbound Links

Why Your Website Needs Inbound Links
By Rick Hendershot (c) 2006

Most web-savvy people quickly learn why they need "links" from
other sites pointing at theirs. Your inbound links are one of
the most important ways of getting yourself known in your
field, generating traffic to your website, and influencing the
search engines to notice your site.

"Traffic" is what linking is all about. Without traffic your
website is useless as a tool for selling your products or
communicating your ideas. Getting links from other websites is
not the only way to generate traffic, but it is probably the
most important one.

But how do links generate traffic?

**Direct traffic from links**

First, links generate direct traffic. Links from sites that
share your target audience will be an important source of
traffic to your site. A visitor to the other web site sees the
link to yours, clicks on it, and becomes your visitor. Some
estimates put the percentage of internet traffic resulting from
this kind of link as high as 21% of total traffic.

Why do people click on these links? One reason is they may view
a link to an outside source as an endorsement. They assume the
webmaster is saying "Here is a source you will find interesting
or helpful". They are looking for the kind of service you
provide, so they click on the link to check you out.

But just as important is simple curiosity. Someone sees a text
link with intriguing wording like "Powerful Cheap Advertising"
or "Win a Free iPod" or "See Pamela Anderson Video" and,
depending on their interests, a certain number of people are
likely to click on it.

This suggests at least three things about your links. First,
you should get as many links as possible on pages your target
audience is likely to be visiting. The more people see your
links, the more traffic you are likely to get.

Second, your anchor text (the words that are linked) should be
intriguing. It should be short and sweet, and suggest a benefit
-- a reason for people to click on it.

Third, your links should be on pages that people actually look
at. Having hundreds of links on pages that nobody ever looks at
will not result in traffic -- at least not direct traffic.
Putting your link on a link exchange page containing hundreds
of services similar to yours is not likely to generate very
many clicks. This is why exchanging links with link directories
is such a questionable waste of time. Web visitors rarely look
at these directories.

Finding good pages where you can place your link is not always
easy. One method is to systematically do searches for your most
important keywords -- the search phrases people are likely to
use when looking for your kind of product or service. Many of
the results will be competitors of yours. But one or two may be
secondary sources such as directories or reference pages.
Getting your link on some of these secondary sources is almost
guaranteed to result in traffic, so it is worth the effort --
and sometimes the cost -- of getting listed in the resources
that score high for your keywords.

**Traffic from Search Engines**

The second reason for getting inbound links is to impress the
search engines. Most search engines use the quantity and
quality of your inbound links to evaluate the importance and
relevance of your site to specific keywords. For instance, if
you sell a product like "Full Color Vinyl Banners", or you are
a Real Estate agent servicing "Kitchener Real Estate", one of
your objectives is to rank high for searches done on your
primary search phrase (and other similar ones).

This will result in traffic because when people search for your
important keywords your site is more likely to show up in the
search results. The more inbound links you have that relate
your site to full color vinyl banners or web promotion
services, or "fill in your keyword here", the higher your site
is likely to rank for these terms, and the more search engine
traffic you are likely to receive as a result.

**Using Articles to get traffic and impress the search
engines**

Embedding your links in articles is one of the best methods of
rapidly increasing your inbound links. Many times a
well-written article will show up in hundreds of places on the
web. And if it has your link embedded in it, that will
obviously increase your inbound links. Webmasters pick up these
articles because they want content to enhance the value of their
sites.

Articles will also generate direct traffic because people who
read them are already interested in your subject matter, and
are therefore more likely to click on your link.

This suggests that the most valuable place to publish your
article is in a themed or categorized article resource. For
instance, if your product is "health" related, having it
published on health-oriented sites will be more valuable than
having it published on generic sites.

You can even take this a step further. If your article is about
something more specific like "mesothelioma advice", then getting
it published on sites that focus on "mesothelioma" will get more
"reads", and have a greater influence on the search engines.

Second, when embedding your link, try to use anchor text that
contains one of your important keywords, not just your URL or
web address. Remember that search engines are dumb. One of your
objectives is to have them relate your website to specific
search terms (keywords or key phrases). And the best way to do
that is to use them as your anchor text.

===
Rick Hendershot heads Linknet Promotions
http://www.linknet-promotions.com Get links in articles and
blog posts http://www.linknet-news.com/linknet-news.php
Linkpopularity durch professionellen Linkaufbau
http://www.thinex.de
===

posted by Victor Lloyd Smith @ 1:22 PM 0 comments

Top 10 Search Engine Exposure Without PPC or SEO

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