Tuesday, April 04, 2006

Privatize, Unify, Decentralize: Endesa's Strategic Path to Global Expansion

Privatize, Unify, Decentralize: Endesa's Strategic Path to Global Expansion

How to morph from centralized public utility to decentralized�and rapidly expanding�private enterprise, all while keeping far-flung division leaders united behind shared goals? Endesa, the utilities giant headquartered in Madrid, used the BSC to inspire unit leaders to shape high-level strategy. Read about its successful transformation and the glowing results that earned the company a place in the BSC Hall of Fame in 2005.

http://hbsp.ed10.net/h/PN3X2/1O0RW/HK/WL2XIG

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