Target Setting BSC: Best Buy Case Study
Best Buy: Putting Customers First—with the BSC
The story of how Minnesota-based Best Buy shifted focus from products to
customers, a reprioritization that led to dazzling financial and nonfinancial
results—and a place in the BSC Hall of Fame in 2005. Now the company has
positioned itself to achieve aggressive new goals—including dramatically
increasing the number of its stores and enhancing annual operating income.
more...
Look at the challenging tasks of defining measures and setting targets, tasks
that often fade into the background when the spotlight is on the major
scorecard-building challenges of articulating strategy and identifying strategic
objectives. One of the most delicate tasks is setting effective stretch
targets—those that are ambitious, yet achievable without being demoralizing. In
this article, Robert S. Kaplan discusses internal and external benchmarks across
the four BSC performance perspectives, presenting proven methods for setting
stretch targets that deliver the results leaders want.
posted by Victor Lloyd Smith @ 1:30 PM
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