Getting Ready to Market IT
A Template for Marketing IT to the BusinessGetting Ready to Market IT
Your IT organization is doing the right things, providing cost-effective services and delivering projects on time and on budget. But your customers, the business management and staff still have a poor perception of IT, which hinders the organization's success. So you and your management agree that it's time to start marketing IT to the business. But where should you start? Before beginning any IT marketing, you must determine:
• IT's status and perceived value today.
• The benefits of marketing.
• Your specific marketing objectives.
Learn IT Marketing Step by Step
posted by Victor Lloyd Smith @ 3:54 PM
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