Friday, June 30, 2006

How To Fight The Gas Pump At the Store Shelves

How To Fight The Gas Pump At the Store Shelves

Rising gasoline prices seems to dominate the news these days, with doom and gloom about continued shortages spreading and increasingly outlandish prices per gallon. Lost in the stories of rising costs to the consumer, however, are rising costs in consumer products. While consumers are feeling the pain at the gas pumps, overall consumer confidence fell another 0.2% in August, even before Hurricane Katrina hit. This is not a good combination for companies in the retail supply chain.

Gas hits Retail salesRetailers have already begun blaming lagging sales on lower consumer confidence and rising gasoline costs. Not only are customers more reluctant to gas up and head to the mall, they are unwilling to pay more for merchandise when they get there.

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