Marketing: Great Articles and Case Studies (Marketing Malpractice, Perfect Message, Customer Focus, CRM)
Marketing: Great Articles and Case Studies (Marketing Malpractice, Perfect Message, Customer Focus, CRM)
"Marketing Malpractice: The Cause and the Cure"
by Clayton M. Christensen, Scott Cook and Taddy Hall
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D16334583%26dopt%3DCitation
"The Perfect Message at the Perfect Moment"
by Kirthi Kalyanam and Monte Zweben
http://hbsp.ed10.net/h/JEX7U/JEXJ3/UP/5CKJ3Z
"The Quest for Customer Focus"
by Ranjay Gulati and James B. Oldroyd
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D15807042%26dopt%3DCitation
"CRM Done Right"
by Darrell K. Rigby and Dianne Ledingham
http://www40.sap.com/china/solutions/business-suite/crm/downloads/overview/Harvard_Biz_review.pdf
posted by Victor Lloyd Smith @ 12:06 PM
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