BizAnalyst Network: Marketing for Educators

Thursday, February 16, 2006

Marketing for Educators


	New! Course Modules
	Cases and articles selected to be taught together
	Course Modules help faculty select and sequence HBSP material for use in sections of a course. Each module represents experts' thinking about the best materials to assign and how to organize them to facilitate learning. Current Course Modules in Marketing include: Branding and Brand Management Designing and Managing Channels Managing Corporate Customers Managing Products in the B2B Environment Market Research Market Selection and Product Positioning Sales Management See all current Course Modules.
	Individual chapters from HBS Press books
	Order just the content you need for your course pack
	Individual chapters are now available from popular HBS Press books in marketing. You can identify and download only the specific chapters that meet your course needs. Better yet, Authorized Faculty can see exam copies of chapters online. Current chapters in marketing include: Creating a Marketing Plan: An Overview Marketing Strategy: How it Fits with Business Strategy Integrated Marketing Communications: Creativity, Consistency, and Effective Resource Allocation Branding: Differentiation that Customers Value Competitive Analysis: Understand Your Opponents Market Customization: Market Segmentation, Targeting, and Positioning To see a full list of chapters available, search for keyword "chapters" on our web site.
	Bring the case experience to life
	Multimedia cases in marketing
	Multimedia cases bring text to life with animated charts, sound, and video segments to highlight a case's business dilemmas. Available on CD, the cases are inexpensive and easy to use. Current multimedia cases in marketing include: Building Brand Community on the Harley-Davidson Posse Ride Main themes: Branding, customer service, and loyalty. Launching the New MINI Main themes: Brands, marketing strategy, new product marketing. Mountain Dew: Selecting New Creative Main themes: Marketing and advertising. Real Madrid Club de Futbol Main themes: Marketing strategy, brands, sports, and global business. Each case listed has a Teaching Note available for Authorized Faculty. Not authorized? Apply now. See a full list of multimedia cases.
	Newly released cases in Marketing

	The case method teaches sound judgment, problem-solving, and decision-making skills that give students a solid foundation for tackling complex problems. Newly released case studies in Marketing include: "Kingsford Charcoal" by Das Narayandas and Alison Berkley Wagonfeld "Brocade: Launching the Multiprotocol Router" by Elie Ofek and Mamoon Hamid "Hewlett-Packard" by Rohit Deshpande and Seth Schulman "Cisco Systems: Managing the Go-to-Market Evolution" by V. Kasturi Rangan For more new and notable cases, visit the Educators' Marketing page on our web site.
	Harvard Business Review in the Classroom

	Harvard Business Review presents the latest and most significant management thinking, best practices, and leadership profiles for your class. New HBR articles in Marketing: "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen, Scott Cook and Taddy Hall "The Perfect Message at the Perfect Moment" by Kirthi Kalyanam and Monte Zweben Bestselling HBR articles in Marketing: "The Quest for Customer Focus" by Ranjay Gulati and James B. Oldroyd "CRM Done Right" by Darrell K. Rigby and Dianne Ledingham ABOUT THIS MAILING LIST You have received this message because you subscribed to the Marketing alert from Harvard Business School Publishing. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email updates with Harvard Business School Publishing, please visit our Email Profile Login page. Referral code 1764 © 2006 by the President and Fellows of Harvard College. All rights reserved.