Friday, February 10, 2006

Behind the Closed Doors of an IT Marketing Campaign


Behind the Closed Doors of an IT Marketing Campaign

Back in 1999, Simmons Bedding's IT department was
struggling. Since then, CIO Wade Vann's overhaul and
internal marketing campaign has worked a veritable miracle, turning IT's worst critics into its loudest advocates.
What's his secret?

http://www.cio.com/go/index.html?ID=10182&PMID=50246170&s=1&f=1

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