Mattel's Failing Strategy: Should Barbie Retire?
Barbie's Over the Hill, Thanks to Multicultural Bratz
Two years ago, Barbie and Ken split up, and this morning, Mattel executives announced they have been reunited, but will this joyous reunion help keep the aging toy line competitive with the Bratz?
http://news1.diversityinc.com/t/1866610/1393131/8115/0/
posted by Victor Lloyd Smith @ 4:33 PM
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