Volkswagen: Good Customer Service Requires Paper
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-------- BASELINE BRIEFING --------
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A weekly digest of original case histories, commentary and
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In This Edition
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August 23, 2005
-- CASE STUDY: Volkswagen: Good Customer Service Requires Paper
-- BASELINE CEO: Bruce Power: Fighting Brain Drain
-- COMMENTARY: Can E-Confidence Be Restored?
-- DOSSIER: Microsoft: Yoked to Windows
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CASE STUDY: Volkswagen: Good Customer Service Requires Paper
Who cares about owner's manuals? The German automaker does.
It sees that book in the glove compartment as a means of
improving its relationships with customers.
http://ct.enews.baselinemag.com/rd/cts?d=189-259-1-15-56373-27607-0-0-0-1
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BASELINE CEO: Bruce Power: Fighting Brain Drain
Almost a third of Bruce Power's workers are set to retire in
the next three years. The trick is to retain their knowledge
in a database before they leave.
http://ct.enews.baselinemag.com/rd/cts?d=189-259-1-15-56373-27610-0-0-0-1
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COMMENTARY: Can E-Confidence Be Restored?
How can companies restore faith in e-mail and e-commerce?
Here are some suggestions.
http://ct.enews.baselinemag.com/rd/cts?d=189-259-1-15-56373-27613-0-0-0-1
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DOSSIER: Microsoft: Yoked to Windows
Microsoft has enriched its development tools to be as
powerful as Java, some say. Just be prepared to do Windows.
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