BizAnalyst Network: Mattel: How Barbie Lost Her Groove

Tuesday, August 09, 2005

Mattel: How Barbie Lost Her Groove

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-------- BASELINE BRIEFING --------
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A weekly digest of original case histories, commentary and
tools to help CIOs, CTOs, and technology project leaders
deploy complex new information systems.

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In This Edition
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August 9, 2005

-- CASE DISSECTION: Mattel: How Barbie Lost Her Groove
-- TOPLINE: 2005 CIO Compensation Survey
-- ROADBLOCK: The CEO
-- CASE DISSECTION: Near-Sighted Corporate Intelligence
Can Ruin You

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CASE DISSECTION: Mattel: How Barbie Lost Her Groove

Mattel's world-class competitive intelligence system
crunches sales reports, children's play-pattern studies, and
even findings on where kids go online. The system picked up
signals that young girls, heavily influenced by the
gyrations of pop star Britney Spears, wanted a doll bolder
and brasher than Mattel's pert-and-pale Barbie. Yet, today,
MGA's hip-hop cool Bratz threaten Barbie's reign as queen of
the dolls. What happened?
http://ct.enews.baselinemag.com/rd/cts?d=189-253-1-15-56373-27034-0-0-0-1

QUESTION:
What are the limits to competitive intelligence systems?
Tell us at mailto:baseline@ziffdavis.com?subject=barbie

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TOPLINE: 2005 CIO Compensation Survey

Follow the money. Fueled by fat bonuses, technology
executives who rank among the best-paid officers at their
companies solidified their status at the top this year.
http://ct.enews.baselinemag.com/rd/cts?d=189-253-1-15-56373-27037-0-0-0-1

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ROADBLOCK: The CEO

How can you make sure CEOs don't dismiss good intelligence?
Make sure your competitive intelligence system is strong
enough to pinpoint potential threats.
http://ct.enews.baselinemag.com/rd/cts?d=189-253-1-15-56373-27040-0-0-0-1

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CASE DISSECTION: Near-Sighted Corporate Intelligence
Can Ruin You

Competitors aren't a corporation's only challenge.
Political, economic and societal pressures can all drag a
company down.
http://ct.enews.baselinemag.com/rd/cts?d=189-253-1-15-56373-27043-0-0-0-1

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Job Search
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The Channel Insider
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DevSource
http://ct.enews.baselinemag.com/rd/cts?d=189-253-1-15-56373-27052-0-0-0-1