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Market Research: Digital TV to Soar in 2004

Subject: Industry Specific
Author: Strategy Analytics / Informa Media
Source: eMarketer

Strategy Analytics reports that sales of digital television set-top boxes will grow worldwide by 28% this year totaling 36 million units.

The company anticipates an even stronger year next year for digital TV set-top boxes, with a growth in unit sales of 39% over this year.

Worldwide Digital TV Set-Top Box (STB) Unit Sales (in millions)
2002 - 28.1
2003 - 36.0
2004 - 50.3
2005 - 67.8
2006 - 87.9
2007 - 105.2
2008 - 121.8

Strategy notes that satellite digital TV set-top boxes currently represent 61% of unit sales worldwide, but by 2008 cable should prevail with 47% of the digital TV set-top box market. Satellite should follow cable in 2008 with a 37% share with terrestrial set-top boxes claiming 10% of the market.

Strategy believes that manufacturers’ success in 2004 will result from targeting areas like Europe and Asia-Pacific where there is a lot of room for growth. Indeed Informa Media estimates that North America currently claims the largest share of digital TV households worldwide, with over 49 million expected in the region at the end of this year. Informa estimates that there will be over 96 million digital TV households around the world this year, with roughly 32% in Europe and just 13% in the Asia-Pacific region.

Informa Media finds that the US digital TV market, with roughly 45 million households, is over four times as large as the next largest digital TV market, the UK.

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posted by Victor Lloyd Smith @ 12:32 PM