BizAnalyst Network

Market Research: Ad Spending in UK

Subject: Advertising
Author: Interactive Advertising Bureau UK (IAB UK) / PricewaterhouseCoopers
(PwC) / Zenith Media
Source: eMarketer

The latest report from the Interactive Advertising Bureau UK (IAB UK) and PricewaterhouseCoopers (PwC) indicates that online ad spending in the UK totaled £151.6 million in the first half of this year, representing 2% of overall ad spending in the region.

The IAB/PwC findings indicate that £81.3 million was spent on online ads in Q2 -- rising by 15.6% over the first quarter of this year.

The IAB and PwC find that during the year starting 1 July 2002 and ending 31 June 2003, £266.5 million was spent in the UK on online advertising. The organizations therefore project that 2003 will be the year in which online ad spending reaches £300 million.

For a better idea of what £300 million in online ad spending this year will mean in terms of overall ad spending in the UK, Zenith Media projected in September that total advertising spending in the UK would surpass $15.2 billion this year, representing a 0.5% growth over last year. (note: $15.2 billion at the time this article was written converted to roughly £8.66 billion.)

Zenith notes that next year should mark notable growth in ad spending in the UK with a 3.2% rise over this year.

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posted by Victor Lloyd Smith @ 12:30 PM