Thursday, February 12, 2004

Article: Timing the Handoff

Subject: Marketing / Sales
Source: Accenture Outlook Journal / Steven S. Ramsey, Brian K. Crockett and
Marianne Seiler

Description: Converting prospects to paying customers is more expensive-and far
less effective-than it should be for many companies. Here's a systematic way to
help you improve the distribution of leads to sales reps.

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