BizAnalyst Network

Customer Data Integration: Make Your Customer Data Work For You

Customer Data Integration: Make Your Customer Data Work For You

May 16, 2006 @ 2:00 p.m. Eastern/11:00 a.m. PacificDuration: 60 minutes
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If you are unable to attend the live event you may still register andwill receive an e-mail when the on-demand version becomes available.
Is your customer data scattered amongst too many disparate systems? Isyour company finding it difficult to capitalize on cross-sellingopportunities because of the lack of customer knowledge? As a CIO or ITmanager it is falling on your shoulders to come up with a solution thatallows your organization to manage and leverage all the customerinformation coming in. Enter Customer Data Integration (CDI). CDI is anemerging solution space that is a subset of Master Data Management thatmanages the complete master record for operational customer data andserves as an organizations system of record. More and more companiesareturning to packaged CDI solutions as a means of enabling theircustomer-centric business goals and gaining substantial competitive advantages.

Join experts from IBM and Tata Consultancy Services as they explain thebasics of CDI and discuss why so many Global 2000 companies are puttingCDI projects on the top of their list of strategic IT initiatives. Alsodiscover how you can identify significant business pains in your ownorganization that can be solved through CDI, and how your company canobtain considerable ROI quickly and consistently throughout thelifetimeof a CDI project. This eSeminar will answer many of the questions youand your organization might have about the emerging CDI marketplace,especially if you:

* Find your customer data scattered among many disparate systems
* Cannot capitalize on cross-sell or up-sell opportunities because of a lack of customer knowledge
* Are having difficulty transitioning to a true customer-centric organization, even after a CRM implementation
* Are finding poor customer data is costing you money
* Cannot recognize your customers at different touchpoints/channels
* Cannot provide your call center/sales reps with a complete, accurate and up-to-date profile of your customers
* Cannot distinguish the difference between CDI, ETL, EII, EAI, and Data Quality Tools because of conflicting vendor claims

Featured Speakers
Kalyan Viswanathan, MDM Practice Director - Tata Consultancy ServicesLimited (TCS)
Leslie Wiggins, CDI Product Strategy Manager - IBMElliot Markowitz, Editorial Director - Ziff Davis Media eSeminars

Sponsored by IBM & Tata Consultancy Services Limited

Register & Attend Online

posted by Victor Lloyd Smith @ 12:13 AM