eventThe Art of Telling Your Story™ & Corporate Partnering Forum
NIST/ATP Workshop Invitation
Winning Corporate Partners and Investorsa two part eventThe Art of Telling Your Story™ & Corporate Partnering Forum
http://www.atpinnovationnetwork.org/workshop
Sponsored by NIST/ATP
(National Institute of Standards and Technology /Advanced Technology Program)
This 2 part event, including the The Art of Telling Your Story workshop and the ATP Corporate Partnering Forums, is sponsored by the US Department of Commerce NIST’s Advanced Technology Program (ATP). Created in 1990, ATP is a public-private partnership that provides cost share funds to for-profit companies for high-risk, enabling research and development. Companies submit projects to ATP in response to an announced competition. To receive funding, the proposed project must be high risk, feasible, have an excellent R&D plan, show that they have attempted to obtain funding from other sources, have large social and economic benefits, and have a pathway to commercialization.
Since 1990, ATP has invested $2 billion (with an additional $2 billion in industry matching funds) in over 720 team-based projects comprised of over 1400 companies - where over half have been small businesses.To further nurture and grow these investments, ATP is sponsoring workshops and other resources to help these ventures turn their ideas into commercial realities. Web site: www.atp.nist.gov
For additional information about ATP:
A listing of notable successful ATP projects
Up-to-date statistics on applications and awards
Complete list of factsheets, economic studies and other publications
To be added to the ATP mailing list and to receive announcements of future competitions
Produced by PreFlight Ventures
Based in Research Triangle Park, NC, PreFlight Ventures helps entrepreneurs and new ventures grow their business through corporate partnering, technology licensing, and acquisitions. In addition, we conduct national workshops and talks on "The Art of Telling Your Story™", commercialization, and "Doing Smart Deals™"; and provide coaching tools for entrepreneurs such as guidebooks and audio PreFlight PowerTips (www.preflightpowertips.com).The PreFlight Ventures team has helped start-ups raise over $500 Million and execute nearly 100 corporate deals. We have an extensive network of US and international corporate partners looking for alliances with tech firms and new technology (co-development, licensing, OEM, funding, JV, acquisition). Also, we work with groups all around the US including NIST/ATP, SBIR, NIH, SBDCs, incubators, universities, investors, lawyers, entrepreneur/tech support organizations, etc. to help their companies commercialize technology.
Web site: www.preflightventures.com
Event Dates and Location
New York City, New York
September 15th1:00pm - 6:00pmThe Art of Telling Your Story
Polytechnic University
6 MetroTech Center, BrooklynDIRECTIONS
Register now
September 16th8 :00am - NoonCorporate Partnering Forum
Pace University
1 Pace Plaza, New Yorkheld at Pace University; one block from 163 William Street DIRECTIONS
Register now
Cost: FREE, includes materials
Dress: Business Casual
To sign-up: http://www.atpinnovationnetwork.org/workshop/register.asp
Day 1: The Art of Telling Your Story™
This ATP event will provide unique insights, techniques, and contacts to help you establish corporate partnerships, your #1 success factor to commercialize your technology. The first day, "The Art of Telling You Story", prepares you to attract investors and Corporate Partners in ways you have not been able to in the past. The second day, Corporate Partnering Forum, provides you with unique insights, lessons and techniques for building strategic alliances (co-development, licensing, OEM, funding, marketing, manufacturing, acquisition). Plus, network with entrepreneurs, corporations, investors, local support groups, universities and others. Includes an interactive panel session and roundtable on corporate partnering.
• Dynamic national half-day workshop on how to present to investors, corporate partners, and customers. Past participants have made significant improvements in their pitch, helping them raise over $500 M and do dozens of partnering deals. Also learn about commercialization. •
Presenting yourself and your company to investors, corporate partners, customers, and employees is the gateway to business success. But do you know how to make your company come alive so people want to invest in you? In this unique interactive workshop, learn how to turn your pitch into a powerful story that will open doors as you grow your business.
This workshop will improve your business and your ability to get people interested in investing in your company. You also get free consulting on your business strategy and deal making. And we may be able to give you some leads and contacts to investors and corporate partners. At the workshop, you also get to meet with a couple investors and ask them questions.
But you say " I already do a lot of presenting"...
Many entrepreneurs think that just because they have done a lot of presentations that they are good at it. That’s like saying if I shoot 1,000 free throws at a hoop then I am a good shooter. What if only 10 shots go in? We have shared these techniques and tricks with hundreds of entrepreneurs around the United States. We work with start-ups that have raised tens of millions of dollars in venture capital, have gotten acquired, and gone public. The skills you will learn and get to practice at "The Art of Telling Your Story" workshop are techniques that have helped these successful entrepreneurs.
Workshop format…
You will give a 10-minute, nonproprietary PowerPoint presentation as if you were pitching to potential investors or partners. The workshop coach and fellow participants then give you 30 minutes of personalized tips on how to make your pitch more compelling, along with feedback on your business strategy. Further, you will learn just as much -- maybe even more -- watching others tell their story and from networking.
What you will learn…
- Why Less is More
- Avoid mistakes that turn off investors and corporate partners
- Produce compelling slides that support you, not drown you
- Preempt risks and concerns
- Effectively use props and examples
- Gain new insights and direction for your business plan and strategy
- Presentation tips to control your audience
You will get to practice and receive personal coaching on "telling your story" to investors and corporate partners, as well as gain new insights about your business strategy, funding realities, team issues, corporate partnering, sales techniques, market positioning, and negotiating deals.
Workshop Materials…
"The Art of Telling Your Story," a concise, creative, real-world guide full of investor-tested presentation tips, insights and tricks
"ATP Power Tips," a unique collection of audio tips from dynamic information-packed discussions with investors and entrepreneurs
"Commercialization and Business Planning Guide," a 260-page book on business development, fundraising, and licensing
"Making Money With Your Technology," the online version of this published guidebook for start-ups and entrepreneurs written by Rick King, the workshop coach
Day 2: Corporate Partnering Forum
Many people wrongly believe they are good at presenting just because they've done a lot of presentations. Attend this high energy, interactive workshop to learn special tricks and angles that have helped small companies raise over millions and execute dozens of corporate partner deals. Plus gain practical insights into commercializing technology, selling customers, business strategy and negotiating deals. In addition, the special Q&A session with investors, attorneys, corporate partners and new venture experts is always a highlight bonus.
• Corporate partnering is the #1 success factor for technology entrepreneurs and new ventures! Learn unique insights, lessons and techniques for building strategic alliances (co-development, licensing, OEM, funding, revenue, marketing, manufacturing, acquisition). Plus, network with entrepreneurs, corporations, investors, local support groups, universities and others.
- Why Corporate Partners are your #1 success factor...
- Accelerate your time to market
- Get in-kind support (engineering, technical, equipment, materials, knowledge, data) that is non-dilutive (no equity hit)
- Define and implement multiple market applications for end-user customers, resellers, and - OEMs
- High added-value source of funding (often at higher valuation due to strategic benefits for the corporate partner)
- Help in raising venture capital and government funding
- Reduce your risks
- Gain access to new markets and channels, including internationally
- Leverage your intellectual property and gain access to new IP
- Attract customers
- Enhance your company's brand recognition in your industry, generate positive PR, and create word-of-mouth and many more strategic, technical, financial, and business benefits...
What you will learn…
- The art of cold calling, networking, and navigating big companies
- What not to do when pursuing a corporate partners deal
- The 12 key components of valuation
- Making the alliance work after the agreement is signed
- Why sales objections are gold
- Hiring attorneys, and deal-maker vs. deal-breaker attorneys
- The truth behind networking and “who knows who”
- Be prudent about your idea, but not paranoid
- The 3 elements of negotiating power
- How to negotiate "smart" deals to:
- increase the probability of a deal happening
- increase the size of the deal
- accelerate the timetable
- be in position to gain "wildcard" upside returns
- minimize your risk
- hold Corporate Partners accountable
Forum program…
Interactive panel session, roundtable, and group discussions on corporate partnering. You will hear stories and insights from entrepreneurs, small companies, new venture experts, corporate managers, attorneys, investors, and others on:
1. how to reach corporate decision makers
2. packaging your company
3. what to share and show
4. structuring strategic alliances
5. pursuit and perseverance techniques
6. negotiation
7. intellectual property issues
8. relationship management
AGENDA
DAY 1 - The Art of Telling Your Story
1:00 pm
Overview/IntroductionsCompany Presentation #1Interactive Critique, Tips & Discussion for “Telling Your Story”Company Presentation #2Interactive Critique
2:40
Break & Networking
2:55
Top Mistakes & New Techniques (team exercise)
3:40
Company Presentation #3Interactive CritiqueBusiness Plan on a Card (team exercise)Elevator Pitches
4:50
Break
5:00
Q&A Panel DiscussionInvestor(s), New Venture Expert, Technology Attorney
6:00
Wrap-up & CloseEnd of Day 1
AGENDA
DAY 2 – Corporate Partnering Forum
8:00 am
Check-in and Networking
8:20
Welcome/Introductions
8:30
Corporate Partnership StoryInsights and tips from real strategic alliances
9:00
Panel discussion Perspectives from Corporate Partner, Attorney, Investor
10:00
Break & Networking
10:15
Company Presentation (Corporate Partner experience)
10:45
Group Participation: Case study / "What would you do?"
11:45
Industry/local expert
12:00noon
Final Q&A, Wrap up & CloseEnd of Day 2 (Close of Event)
Questions/contact
Phone:
(919) 341-8216
Email:
workshops@preflightventures.com
posted by Victor Lloyd Smith @ 10:03 AM
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