BizAnalyst Network

B2B Strategies that Put the Customer Back in CRM

Free On-Demand eSeminar
Companies recognize that internal disciplines like integration, process management and visibility, while important, are just the first steps towards achieving sustainable competitive advantage. The real competitive differentiation lies in how effectively companies can combine these multiple disciplines�and extend them outside their four walls�to create collaborative relationships with their customers, partners, vendors and suppliers.

Learning to build on your existing infrastructure will enable you to extend the value of back-end applications such as CRM and achieve closer collaboration with key business partners and customers. At the heart of this evolution is an SOA framework for B2B from Sterling Commerce that delivers application integration, security, business process management and business intelligence while removing the complexities and barriers to achieving effective, outside-the-firewall collaboration using legacy integration approaches. Sterling Commerce is offering a free eSeminar and companion white paper.

Featured Speakers:
Carl Lehmann, Vice President - Gartner Research
Jeanne Baker, President, Technology - Sterling Commerce
Michael Krieger, VP, Market Experts Group - Ziff Davis Media

You will learn how a host of vertical industries�including retail/CPG, financial services, manufacturing and telecommunications�use multi-enterprise collaboration to:

• Create global communities
• Increase visibility inside and outside the organization
• Gain a competitive advantage through the extension of business processes
• Effectively reach customers and partners using existing CRM applications
  
  
  CLICK HERE TO REGISTER FOR THIS ON-DEMAND SEMINAR!