Learn to Extend your CRM through B2B Strategies
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<p class=MsoNormal style='margin-bottom:12.0pt'><b><span style='font-size:
13.5pt;font-family:Arial;color:#878787'>B2B Strategies that Put the
Customer Back in CRM</span></b><b><span style='font-family:Arial;
color:#878787'><o:p></o:p></span></b></p>
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<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial;
color:black'>To download the white paper, �CRM Beyond the
Enterprise: Strategies for Growing Visible Businesses,� <a
href="http://baseline-zannounce.com/lrd4_AAK0owAAC%2BQB">CLICK
HERE</a></span></p>
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<p class=MsoNormal><b><span style='font-family:Arial;color:#878787'><br>
</span></b><b><span style='font-size:10.0pt;font-family:Arial;color:black'>Free
On-Demand <span class=SpellE>eSeminar</span><br>
</span></b><span style='font-size:10.0pt;font-family:Arial;color:black'>Companies
recognize that internal disciplines like integration, process management
and visibility, while important, are just the first steps towards achieving
sustainable competitive advantage. The real competitive differentiation
lies in how effectively companies can combine these multiple
disciplines�and extend them outside their four walls�to create
collaborative relationships with their customers, partners, vendors and
suppliers.<br>
<br>
Learning to build on your existing infrastructure will enable you to extend
the value of back-end applications such as CRM and achieve closer
collaboration with key business partners and customers. At the heart of
this evolution is an SOA framework for B2B from Sterling Commerce that
delivers application integration, security, business process management and
business intelligence while removing the complexities and barriers to
achieving effective, outside-the-firewall collaboration using legacy
integration approaches. Sterling Commerce is offering a <i>free <span
class=SpellE>eSeminar</span> and companion white paper</i>.<br>
<br>
<b>Featured Speakers:<br>
</b>Carl <span class=SpellE>Lehmann</span>, Vice President - Gartner
Research<br>
Jeanne Baker, President, Technology - Sterling Commerce<br>
Michael Krieger, VP, Market Experts Group - Ziff Davis Media<br>
<br>
<b>You will learn how a host of vertical industries�including
retail/CPG, financial services, manufacturing and telecommunications�use
multi-enterprise collaboration to: </b></span></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1;tab-stops:list .5in'><span
style='font-size:10.0pt;font-family:Arial'>Create global communities</span>
</li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1;tab-stops:list .5in'><span
style='font-size:10.0pt;font-family:Arial'>Increase visibility inside
and outside the organization</span> </li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1;tab-stops:list .5in'><span
style='font-size:10.0pt;font-family:Arial'>Gain a competitive
advantage through the extension of business processes</span> </li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1;tab-stops:list .5in'><span
style='font-size:10.0pt;font-family:Arial'>Effectively reach customers
and partners using existing CRM applications <br>
<br>
<span style='color:black'><br>
<a href="http://baseline-zannounce.com/lrd5_AAK0owAAC%2BQB">CLICK
HERE TO REGISTER FOR THIS ON-DEMAND SEMINAR!</a></span></span> <o:p></o:p></li>
</ul>
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<p class=MsoNormal><o:p></o:p></p><table width="600" border="0" cellpadding="0" cellspacing="0"><font face="arial" size="1" color="black"><br><br>
Postal Address: Ziff Davis Media, 28 E 28th St. New York, NY 10016<br><br>Copyright �2005 Ziff Davis Media Inc. All Rights Reserved.</font></table>
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