BizAnalyst Network

A Strategic Approach to Product Delivery

Product managers struggle to keep up with all the tasks, information, meetings and reporting required to sustain even a single product at a single company. If you are a product manager juggling numerous products internally and/or with partners the job may be all but impossible.

Attend this educational eSeminar sponsored by Telelogic to learn how even the most harried product managers can take a more strategic approach to product delivery. You'll hear how to break free of the "tactical trap": an all-consuming focus on daily execution that leaves little or no room for the strategic planning that can help make your products more relevant - and profitable.

Register

You will hear from Alyssa Dver, Author of "Software Product Management Essentials", who will examine how and why product managers need to be more creative and strategically focused. She'll uncover some typical traps that Product Managers fall into and give you tips to avoid them - or how to get out if its too late! Specific benchmarks and exercises will be provided so participants can leave and immediately assess and improve their own performance as a product manager or manager of PMs.

Attendees will hear:

Why it is so difficult to break away from tactical product management
Best practices in developing a strategic approach to your products
What you can do today to improve the performance of both you and your products
What pitfalls to avoid when developing product management strategy
How to get buy-in for a more strategic approach
Whether you currently are a product manager, manage them, or are thinking about becoming one, you must attend this important event. Register now to guarantee your spot.

Featured Speakers:
Alyssa Dver, Chief Consultant - Type @ Consulting
Michael Lester, Product Marketing Manager - Telelogic
Michael Krieger, VP, Market Experts Group - Ziff Davis Enterprise

Register