The Business Fundamentals Series: Harvard Business School
The Business Fundamentals Series from Harvard Business School Publishing will equip you with the experts' view of 13 key management topics.
This 13-volume set includes: | |
Competitive Strategy --covers ideas, issues, and best practice principles in the area of competitive strategy. | |
Finance for Managers --introduces managers to basic financial tools and concepts. | |
Financing Entrepreneurial Ventures --helps the entrepreneur negotiate the rugged terrain of financing a start-up and writing a business plan. | |
Information Technology for Managers --better equips managers to assess their IT needs. | |
Leadership for New Managers (2nd Edition) --addresses topics of concern to the new manager, including managing a team, exercising influence, and managing a boss. | |
Managing Human Resources --covers ideas, issues, and best practice principles in human resources management. | |
Marketing Strategy --addresses basic concepts, issues, and terminology in the field of marketing strategy. | |
Negotiation --offers practical frameworks and useful advice for managing different aspects of negotiation. | |
New Product Development --covers the tools, principles, and issues associated with the conceptualization and management of new product development. | |
Reading Financial Reports --acquaints managers with the language of financial accounting. | |
Sales Management --challenges sales managers to make their sales management structures and systems more competitive. | |
Understanding Consumer Behavior --addresses some of the key issues and terminology involved in researching, interpreting, and predicting consumer behavior. | |
Understanding Costs --introduces managers to the fundamentals of cost accounting and control systems. |
Learn more about this excellent business resource.
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