BizAnalyst Network: GAMES AREN'T JUST CHILD'S PLAY

Wednesday, March 29, 2006

GAMES AREN'T JUST CHILD'S PLAY

Building a small company to publish and market original board
games is a painstaking business. Here's how one MBA-entrepreneur
spends his day. I am the founder and co-manager of North Star
Games, a company in Maryland that designs, publishes, and markets
original board games. Our mission is to bring people together
through memorable experiences that inspire laughter and cheering
while engaging the mind. I have been designing games since the
sixth grade but got the idea to start this company when several
friends started arguing over who could take Cluzzle (our first
award-winning game) home for the holidays.

I attended the MBA program at the Smith School of Business at the
University of Maryland to find a business partner and learn how
to start the board game company of my dreams. My passion about
the benefits of face-to-face social interaction led to my choice
of industry, but I was delighted to find out that the board game
segment is growing quickly. In fact, most parts of the industry
have been outpacing those of computer games for the past several years.

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