In E-commerce, Small is the New Big
In E-commerce, Small is the New Big
McDonalds' started taking credit and debit cards for purchases as small as $1 to make customers happier and attract a little new business. But it's had other benefits, too, benefits that show the $1.3 trillian U.S. market for items less than $5 is ready to go electronic.
http://ct.enews.cioinsight.com/rd/cts?d=188-300-1-20-22195-38161-0-0-0-1
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