Results-Driven Marketing: A Guide to Growth and Profits
Results-Driven Marketing: A Guide to Growth and Profits
Munich, January 31, 2006 -- The debate about whether creativity or analysis is more important in marketing has been around for years. But there's no reason to sacrifice one to the other. Results-Driven Marketing: A Guide to Growth and Profits, a strategy+business Reader published in fall 2005 and the source for this article, lays out the case for using analysis at each of the eight links along the value chain to boost creativity. By being more scientific, the book's authors argue, marketers can focus their creative efforts on the activities that will yield the best return on the investment.
http://www.strategy-business.com/enewsarticle/enews013106
posted by Victor Lloyd Smith @ 10:43 PM
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