Tuesday, September 13, 2005

CIO Insider: Why YOU Must Care About External Customers

September 13, 2005

CIO Insider - Your Guide to What's New on CIO.com

CRM: Your New Market Mandate--Meet the Customer
Revenue generation at leading companies has evolved over the
past 20 years: from managing markets to managing market
segments to managing customers. Harvard Business School
Professor Emeritus James Cash and Concours Group Research
Director Keri Pearlman explain why it's up to CIOs to ensure
that their companies are focused on external customers--one
at a time.
http://www.cio.com/go/index.html?ID=6587&PMID=31848393&s=2&f=1

Also in this issue of the Insider:
1. Management Report: CRM Gains Ground as Management Tool
2. On the Move: IT Drives Strategy at Ford
3. From the Publisher: How to Sell
4. Weigh In: Information Security--The Next Frontier
5. Alarmed: Katrina and the Case for Risk
6. Quick Poll: Backup Data

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Get the new case study here:
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--------------------------------------------------------

1. Management Report: CRM Gains Ground as Management Tool
According to a recent study by Bain & Co., survey respondents
ranked CRM second to strategic planning among 25 of the most
popular management tools and techniques.
http://www.cio.com/go/index.html?ID=6746&PMID=31848393&s=2&f=1

2. On the Move: IT Drives Strategy at Ford
Ford Motor Senior Vice President and CIO Marv Adams has been
named the automaker's chief strategist.
http://www.cio.com/go/index.html?ID=6772&PMID=31848393&s=2&f=1

**For more moves and what they mean for the company or
industry, check out our Movers & Shakers blog.
http://www.cio.com/go/index.html?ID=6003&PMID=31848393&s=2&f=1

3. From the Publisher: How to Sell
CIO magazine Publisher Gary Beach says that as CIOs are
tasked with helping to grow the business, they need to become
adept at selling IT.
http://www.cio.com/go/index.html?ID=6773&PMID=31848393&s=2&f=1

-------------------------SPONSOR-----------------------
This issue of the CIO Insider is sponsored
by Hughes Network Systems

White Paper: "How to Get Broadband: Optimized Network,
Minimized Cost" from Hughes Network Systems.

http://www.cio.com/go/index.html?ID=6778&PMID=31848393&s=2&f=1
--------------------------------------------------------

4. Weigh In: Information Security--The Next Frontier
Venture capitalists watch trends in existing products and
new technologies for securing the computing infrastructure
to understand how the security market is evolving. Here they
share their insights.
http://www.cio.com/go/index.html?ID=6782&PMID=31848393&s=2&f=1

** Watch for our Global Information Security Survey coming
later this week.
http://www.cio.com/go/index.html?ID=390&PMID=31848393&s=2&f=1

5. Alarmed: Katrina and the Case for Risk
Senior Editor Scott Berinato says the category 4 hurricane
proves the Department of Homeland Security is too big;
irrational, in fact. What do you say?
http://www.cio.com/go/index.html?ID=6776&PMID=31848393&s=2&f=1

6. Quick Poll: Backup Data
Do you have plans to encrypt your backup data stored
off-site? Anonymous, quick. . . answer and see current
results.
http://www.cio.com/go/index.html?ID=352&PMID=31848393&s=2&f=1

STAY TUNED: The September 15 issue of CIO magazine will be
online later this week. Check back to find out how an
integration layer can solve your problems. Well, your IT
problems.

Thanks for reading the CIO Insider.

Cheers,
Sandy Kendall
Web Editor
CIO Magazine
skendall@cio.com

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