 | | Thursday, August 18th, 2005 Baltimore, MD
Jackson, WY
Missoula, MT | Green Hotels = Big bucks for LOHAS |  - Green Hotels equal big bucks for commercial LOHAS markets
- China and Russia: BFF
| 
"Each man must for himself alone decide what is right and what is wrong, which course is patriotic and which isn't. You cannot shirk this and be a man. To decide against your conviction is to be an unqualified and excusable traitor, both to yourself and to your country, let me label you as they may."
-- Mark Twain |
Dear Wealth Daily reader:
Green Hotels equal big bucks for commercial LOHAS markets I was first introduced to the world of sustainable travel back in 1997 while on a weekend trip to the Berkshire Mountains in Massachusetts.
My cousin was getting married at a local hotel/resort located in Stockbridge. The place was magnificent!
The hotel had been around since the early 1900s, and boasted an authenticity through a meticulous attention to detail. From furnishings to renovating and building materials (using the same variety of wood from local timber) to working fireplaces used to heat the lobby and dining rooms.
Of course, the charm of this place isn't really the issue here.
You see, this particular hotel operated within the boundaries of LOHAS demands.
It was self-sustaining, natural cleaning supplies were used by the housekeeping staff, the kitchen only prepared organic meals using local produce and meats when possible and the grounds were kept in pristine condition without the use of harsh fertilizers and chemicals.
Understandably, I was more than impressed. Though after having a 'sit-down' with the proprietor - a great grandson of the original owners, I quickly learned that this particular hotel was not alone in the way it operated. In fact, at that particular time, there were nearly 100 hotels and lodges in the U.S. (almost all independent) operating within the same parameters.
But now here we are in 2005, and the world of 'Green Hotels' is no longer the domain of the independent and family-owned operators. In fact, some of the world's largest hotel chains have not only embraced the philosophy of 'Green Hotels,' but in some cases - even reinvented the concept.
Take for instance the Rittenhouse Square Hotel in Philadelphia.
This 193-room, eco-friendly hotel is a LOHAS traveler's dream - touting a 40-foot-high bamboo garden to oxygenate the air in the lobby and individual air filtration systems in every guest room.
The hotel also features recycled glass and aluminum for its room number signs, recycled granite for its countertops and flooring and recycled glass tiles for its front desk. All the beds are 'organic sleep systems' made from 100% organically-grown cotton (as well as the linens, draperies, bedspreads and upholstery), the hotel restaurant serves organically-grown vegetables and natural shampoos and soaps are used in the bathrooms.
The Rittenhouse Square caters to business clientele too.providing interactive conference rooms, high-speed internet and fully-functional work stations.
I've been to the Rittenhouse, and was more than impressed. But that's not my reason for telling you about it today.
You see, it's no secret that hotel chains spend big bucks on commercial contracts. From cleaning supplies to food service to lighting, fixtures, furniture and waste disposal - the hospitality industry spends billions every year.
But when it comes to operating a green hotel, especially like the Rittenhouse Square - conventional suppliers are of no use. And that leaves some explosive potential for LOHAS suppliers.
Of course, green hotels still only represent a small percentage of all hotels and lodges in North America. But like I've said a thousand times before - this is only the beginning. And if you look closely, you can actually see many more hotels - although subtly - using some of the very basic techniques Green Hotels have used for years.
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Surely you've seen those signs posted in hotel bathrooms asking you to help them conserve water by using the same towel more than once or not requiring a changing of sheets every day.
Though don't get the wrong idea. This isn't just about being warm and fuzzy, claiming a concern for water conservation efforts.
This is about reducing operating costs and increasing profits. A win-win situation for hotel operators and LOHAS consumers.
But conserving water by decreasing laundry loads is just the tip of the iceberg. A number of major hotel chains are now starting to incorporate all kinds of LOHAS-based systems and techniques to reduce operating costs. From installing low-flow shower heads to using energy-efficient, compact fluorescent lights to utilizing solar-powered energy systems to heat and provide electricity for the hotel's daily operations.
In fact back in February, Starwood Hotels & Resorts (owner of Sheraton Hotels & Resorts) entered into an agreement with FuelCell Energy (FCEL:Nasdaq) to provide the framework for fuel cell power plant projects for Starwood's hotels.
On June 13, 2005, Starwood Hotels & Resorts dedicated Manhattan's first high temperature fuel cell-powered electric plant - a 250-kilowatt system developed by FuelCell Energy and operated by PPL Corporation (PPL:NYSE). The system was to supply 10 percent of the hotel's electricity and hot water needs as well as back-up electric service for a portion of the hotel.
Green Chip investors who acted on this news in early June were up more than 20% in 30 days as FuelCell's stock price shot up from $8.63 to $10.48 following the announcement and well-orchestrated PR campaign.
Of course, this is just one example of how the sustainable travel industry can make investors a lot of money. And mind you, we're just talking about one particular hotel chain embracing the LOHAS marketplace.
Sustainable travel is much bigger than just 'green hotels.' It's a far-reaching concept and philosophy that embraces every segment of the tourism industry with guidelines and criteria that seek to reduce environmental impacts and contribute to sustainable development and environmental conservation.
And with an estimated worth of nearly $77 billion - there's no question that sustainable travel is truly one of the giants in the LOHAS marketplace.
I'll have a full report on the sustainable travel industry next month. Until then, keep a close eye on organic cotton, as organic bedding used by 'green hotels' is primarily manufactured with certified organic cotton.
And before you brush aside the concept of organic mattresses, think about this.
Last year, at an upscale organic furniture store in New York, over $5 million worth of organic mattresses were sold. This is one single organic furniture store catering primarily to the consumer marketplace. Now think about these kinds of numbers on the larger scale of commercial orders for hotels and lodges.
It's estimated that the sales of organic mattresses and pillows are expected to grow at an average rate of 15% over the next 5 years.
Until next time...
Jeff Siegel
Editor, Green Chip Stocks
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China and Russia: BFF (Best Friends Forever) China and Russia have launched a cooperative eight-day war exercise called "Peace Mission 2005."
 Hold on just a minute. It's a war exercise called "Peace Mission"? That's makes as much sense as a Gloria Steinman wing at the Bunny Ranch.
Some 10,000 Russian and Chinese troops will be involved in the exercise which starts today in the far eastern Russian region around Vladivostok.
The former Cold War foes, who share a 2,600-mile border, say that the two countries would like to begin warming ties, cozy up as it were, since the end of the Cold War.
Military leaders from both countries were quick to announce that the operation is not designed to intimidate other nations. But if you believe that, I've got some prime swamp land for condominium development in Florida I'd like sell you.
They say the exercise is intended to improve the ability of the former Communist giants to thwart terrorism and separatist uprisings on their borders. What a bunch of BS.
Colonel Lai Bin of the People's Liberation Army's Academy of Military Sciences said, "For China, the real threat to national sovereignty, territorial integrity and the mission of national reunification is a large and powerful potential foe with high-tech weapons." This is an obvious reference to the US.
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The exercise involves mostly Chinese air, sea, and ground troops. Naval ships, bombers, fighter planes will be massing on China's northeast coast for maneuvers.
Russia also will be showing off their new military toys, including the Tu- 95MS fighter, the Tu-22M3 bomber, the A-50 amphibious reconnaissance plane, an IL-78 tanker aircraft, an upgraded Su-24M attack plane, a Su-27SM fighter and four Tu-22M3 Backfire long-range bombers.
Forgive me for the scepticism, but warplanes that are able to carry nuclear-tipped cruise missiles are not usually part of peacekeeping operation.
Russia will also deploy air-launch cruise missiles as part of the exercises.
The exercise will conclude next week with an amphibious and paratroop landing on China's Shandong peninsula in the Yellow Sea.
I don't know. Maybe the hippies had it all wrong. Instead of endorsing peace by having sit-ins and music festivals, maybe they should've bought guns and practiced their kill shots.
One thing's for sure and two's for certain. This exercise has nothing to do with peace and little to do with terrorism. This "Love-in" is just a justification for both sides to flex there military muscle.
Earlier this year China enacted a controversial law permitting the use of force, if necessary, to prevent the formal breakaway of Taiwan.
By law the US is committed to defend Taiwan against unprovoked aggression.
Russia certainly doesn't want to be involved in Chinese-Taiwanese tactical rivalry.
But the war games also present a great commercial opportunity for Russia. Russia just happens to be China's biggest supplier of arms and weapons technology. The country sells as much as $1.5 billion to China every year.
The exercise maneuvres are more of a sales pitch than a demonstration to the Chinese for Russian-made arms.
China would be interested in buying or at least developing its own long-range bombers and air-launch cruise missiles.
Currently China has medium-range bombers capable of reaching targets under 600 miles and a rudimentary air-launch cruise missile system.
Aircraft are most likely at the top China's shopping list also both to deter U.S. assistance to Taiwan in the event of a conflict and project Chinese strength across the region.
These military maneuvers come just weeks after Chinese Maj. Gen. Zhu Chenghu said China should use nuclear weapons against the U.S. intervention on Taiwan's behalf.
The United States isn't officially sending observers to the exercises. But make no mistake about it, the maneuvers are being watched closely by Washington.
The U.S. Defence Department said in a report last month that China's military was increasingly seeking to modernize and could become a threat to America.
The sum of this exercise is frightening.
I don't know about you, but I certainly don't want two potential political and economic superpowers, who just happen to have it in for the US, getting all buddy-buddy. Count me out.
- Luke Burgess
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