BizAnalyst Network

Illustration by Robert Goldstrom

How do you snatch a company from the brink of bankruptcy and restore it to profitability? As demonstrated in the mid-1980s by Caterpillar, the world's biggest maker of heavy equipment, the key lies in reshaping its "organizational DNA" -- the decision rights, motivators, information flows, and structures that determine an organization's behavior. By retooling its corporate culture to make it align better with its overall strategy and performance objectives, Cat reversed its course and, in just a few short years, returned to robust health.

To read the full article:
www.strategy-business.com/resilience/rr00022

Caterpillar is just one of the corporate success stories that we examine in the forthcoming book RESULTS: Keep What's Good, Fix What's Wrong, and Unlock Great Performance. To learn more about RESULTS, the seven types of organizational DNA, and how to get the best results out of each, visit http://orgdna.com/book.cfm.

Resilience Report is a monthly update on business complexity and strategy-based transformation. An exclusive service for readers of strategy+business, it offers original research, case studies, and other intellectual capital from s+b and Booz Allen Hamilton.

Randall Rothenberg
Director of Intellectual Capital
Booz Allen Hamilton

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