Books: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Title:The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Authors: Heskett, James L.; Sasser, W. Earl; Schlesinger, Leonard A.
Description: An in-depth case study analysis of leading global companies that focus on innovative ways to build loyal customer relationships.
posted by Victor Lloyd Smith @ 4:58 PM
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